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As a Senior Consultant and Solutions Engineer on ObservePoint’s EMEA team in London, Michael has been integral in ensuring ObservePoint users are getting the highest quality of data from their marketing technologies. With over 10 years in the analytics world, Michael is an expert when it comes to data analytics, SQL, problem solving, and spreading all good vibes.
Use these steps to establish a framework around your web analytics testing.
Proactively approach your customer data privacy with this 6-point checklist. Get ahead of regional privacy laws and avoid penalties.
Learn how you can start adjusting to Apple's recent Safari updates that block third-party cookies in this blog post.
Learn how to audit Google Tag Manager with ObservePoint's automated software in this blog post.
Learn what you need to know about the ICO's new cookie guidance in this blog post.
If you are a Google Analytics user who utilizes the Google Analytics SDK for mobile app usage, you may have received this recent email giving you fear of possibly leaving something behind.
This article discusses various Tag Management Solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.
This article discusses how to validate your data layer in the ObservePoint platform.
This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.
This article outlines three benefits to your customer when you implement a data layer.
This article discusses some of the basics of data layer naming conventions and structure.
