Matthew Maddox

Matt’s mission as the Director of Enablement at ObservePoint is to educate customers to use the marketing technologies they select for their sites most effectively. Matt delivered training at Omniture and Adobe for over eight years before joining ObservePoint. He was the dedicated trainer for several global companies, creating and delivering custom courses based on their corporate business requirements. With a wealth of experience solving analytics questions in many industry verticals, including e-commerce, media, finance, lead generation and automotive, Matt offers sound direction and analytics insight.

  • Automate Your Analytics Implementation QA

    Automate Your Analytics Implementation QA

    This eBook offers examples of how companies like HPE, NBCUniversal, and Recruit Lifestyle have scaled analytics testing by adopting automated QA processes.

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  • Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday

    Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday

    Learn how you can lock down your analytics implementation in time for the coming holiday shopping season.

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  • 5 Steps to a Powerhouse Website Tagging Strategy

    5 Steps to a Powerhouse Website Tagging Strategy

    One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.

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  • Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday

    Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday

    This article discusses 10 steps to get your house in order when preparing your analytics for the influx of shopper traffic during the holiday season.

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  • Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday38:40

    Securing Your Analytics for a Stress-Free Black Friday & Cyber Monday

    With over half of sales occurring online and mobile sales increasing more than 30% last year, retailers need to be prepared to meet the needs of digital consumers.

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  • Building Custom Dimensions and Metrics for Your Analytics

    Building Custom Dimensions and Metrics for Your Analytics

    This article discusses the process of turning business objectives into business requirements and KPIs, and the importance of custom dimensions and metrics.

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  • Tag Auditing Best Practices for High-Quality Analytics Data

    Tag Auditing Best Practices for High-Quality Analytics Data

    Tag audits give greater visibility into the performance of your marketing and analytics tags. Apply these tag auditing best practices to your own website.

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  • Web Analytics: Start with the “Why” Before the “What”

    Web Analytics: Start with the “Why” Before the “What”

    This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.

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  • Left in the Dark—Generating a Solution Design Reference When Your Developer Leaves

    Left in the Dark—Generating a Solution Design Reference When Your Developer Leaves

    This article discusses how to avoid being left in the dark about your analytics and marketing implementation when your developer leaves.

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  • Data Validation: The Great Seal of Approval

    Data Validation: The Great Seal of Approval

    This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.

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  • Winning the Hearts and Minds of Analytics Stakeholders

    Winning the Hearts and Minds of Analytics Stakeholders

    This article discusses how to win the hearts and minds of analytics stakeholders by helping them change the way they see data.

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  • 5 Tips to Bulletproof Your Analytics Implementation

    5 Tips to Bulletproof Your Analytics Implementation

    This complimentary eBook details 5 ways to incorporate best practices for your analytics implementation. Fill out this simple form to receive the eBook.

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  • 5 Tips to Bulletproof Your Mobile App and Web Analytics

    5 Tips to Bulletproof Your Mobile App and Web Analytics

    This articles explains 5 tips for creating a bulletproof mobile app and web analytics implementation.

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  • The Biggest Web Analytics Mistakes You Didn’t Know You Were Making (Part 3)

    The Biggest Web Analytics Mistakes You Didn’t Know You Were Making (Part 3)

    This article addresses the common mistake of trying to use a secondary analytics tool to try and validate a primary tool. Matt also demonstrates the value of ObservePoint's tag audit validation...

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  • The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 2 of 3)

    The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 2 of 3)

    One of the biggest potential mistakes in web analytics that you might not be aware you’re making is using a second analytics tool to validate the first one. I made this argument in the first post...

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  • The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 1 of 3)

    The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 1 of 3)

    This post discusses the pitfalls of a common web analytics practice, using a free solution to validate data collected by a premium solution.

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  • 5 Tips to Bulletproof Your Analytics Implementation45:59

    5 Tips to Bulletproof Your Analytics Implementation

    This webinar gives 5 tips to help data quality and governance while teaching you tools to avoid pitfalls related to analytics.

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