Marten vanZwietering

Marten vanZwietering has been working in the technical space for the last two decades, programming for a variety of retail, hospitality and marketing strategy firms. Marty currently works full-time as a web development manager and architect at The Orvis Company, an outdoor recreation and sporting goods brand, and also consults part time for a design and data company named Red Bread Lab. Marty also loves to write – his first book, My Unlife: a Zombie Autobiography is available now, and should be purchased immediately.

  • The Data Layer: From Novice To Expert in 2.5 Seconds

    The Data Layer: From Novice To Expert in 2.5 Seconds

    Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.

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  • How to Use Adobe Target’s Category Affinity for Website Personalization

    How to Use Adobe Target’s Category Affinity for Website Personalization

    34% of US online adults say they prefer to shop with retailers who use personal information to improve their shopping experience. Learn how to use Adobe Target's category affinity for website...

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  • How to Implement Adobe Launch So Everything Fires at the Right Time

    How to Implement Adobe Launch So Everything Fires at the Right Time

    Adobe Launch is Adobe's new robust tag management system to replace DTM. Learn how to implement Launch on an SPA site so everything fires at the right time.

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