As the most tenured consultant for ObservePoint's Professional Services department, Mackenzie Rae Knapp consults over 17 multinational clients on their implementation of digital marketing and data governance. Her intellectual curiosity to find meaning and trends where there appeared to be none was heavily applied to financial analytics at startups and boutique firms and later expanded to Fortune 500 behemoths such as BlackRock & Cisco Systems. Mackenzie's innovative approach helped to collaboratively bring about several new product offerings such as Release Validation and Implementation Validation. She now helps clients polish or pioneer their data quality processes through SDR creation and automation and uses ObservePoint-based data to build historical reporting dashboards on web analytics KPIs.
This article goes over two tips in five discussing some of the pitfalls of hiring data governance leaders.
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