Validate tags for better data
Test app analytics and SDKs
Run test scripts on live devices
Unify data before it exists
Capture every customer interaction
Achieve all-inclusive ROI visibility
Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Visualize your tagging architecture
Ready to Get Started?
Monitor all data collection on your site and app
Ensure a smooth migration to Adobe Launch
Validate your data collection is accurate
Create better experiences with better data
Automate tag QA and release validation
Make sure you're getting what you paid for
Ready to Get Started?
As the most tenured consultant for ObservePoint's Professional Services department, Mackenzie Rae Knapp consults over 17 multinational clients on their implementation of digital marketing and data governance. Her intellectual curiosity to find meaning and trends where there appeared to be none was heavily applied to financial analytics at startups and boutique firms and later expanded to Fortune 500 behemoths such as BlackRock & Cisco Systems. Mackenzie's innovative approach helped to collaboratively bring about several new product offerings such as Release Validation and Implementation Validation. She now helps clients polish or pioneer their data quality processes through SDR creation and automation and uses ObservePoint-based data to build historical reporting dashboards on web analytics KPIs.
This article goes over two tips in five discussing some of the pitfalls of hiring data governance leaders.
53:35With this webinar, learn about seven common mistakes related to A/B testing and discover how to avoid them. Fill out this simple form to reserve a seat.
