Kara Frazier

  • What the 2018 Martech Landscape Means for Your Data

    What the 2018 Martech Landscape Means for Your Data

    The 2018 Martech Supergraphic is out, and it's bigger than ever. But what does that mean for your data quality? Learn how to grapple with growing martech stacks with tag monitoring.

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  • How to Sell Your Boss On a Digital Data Layer

    How to Sell Your Boss On a Digital Data Layer

    This article explains what a data layer is, why it is necessary and how to convince your boss that your organization needs one.

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  • How Tag Management and Tag Governance Boost Digital Intelligence

    How Tag Management and Tag Governance Boost Digital Intelligence

    This article discusses the connection between tag management and data quality. Find out how both processes are implemented and enforced to maximize your digital marketing efforts and budget.

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  • Why Automate Your Web Analytics QA?

    Why Automate Your Web Analytics QA?

    This article reveals the importance of automation in your web analytics QA. Learn how audits and automation can save you time, stress, and ultimately money.

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  • Shift Your Web Analytics Focus to Include the “Why”

    Shift Your Web Analytics Focus to Include the “Why”

    This article explains the "why" of web analytics and its' role in your business. Learn the important difference between quantitative and qualitative research, and how the "why" leads you to...

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  • Research Shows Even the Pros Need Better Tag Management

    Research Shows Even the Pros Need Better Tag Management

    This article outlines the importance of tag management and how tiny flaws can severely skew the story data is telling. Learn how you can do more to ensure accurate data quality and what the best...

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  • The Premium Tag Management Plunge

    The Premium Tag Management Plunge

    (This post takes 4 minutes to read) Everybody wants free stuff, that’s a universal truth. However, free doesn’t always mean great. Remember that free, plastic toothbrush you got from the dentist...

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  • Web Analytics: The Good, The Bad, & The Ugly

    Web Analytics: The Good, The Bad, & The Ugly

    This article illustrates why more isn't always better when it comes to web analytics. Best practices are given, so learn how to maneuver the good, the bad, and the ugly.

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  • Can You Trust Your Digital Marketing Data?

    Can You Trust Your Digital Marketing Data?

    This article discusses digital marketers and their lack of trust in reported numbers. Learn what it takes to ensure accurate data quality, and the steps necessary to feel confident in the changing...

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