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Validate MarTech for better data
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Standardize tracking across journeys
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Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Compare tagging changes over time
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Prior to ObservePoint John Pestana co-founded Omniture, a web analytics software company based in Orem, Utah. John helped grow Omniture from a startup business to a large company with over 1,200 employees throughout the world. Omniture went public in 2006 and then sold to software giant Adobe for $1.8 billion dollars in November of 2009.
Learn how to ensure data quality, optimize customer experiences, and drive growth and ROI with this guide to the three pillars of data-driven companies.
This article gives suggestions about how to improve your Big Data analytics for the coming year.