Validate tags for better data
Test app analytics and SDKs
Run test scripts on live devices
Unify data before it exists
Capture every customer interaction
Achieve all-inclusive ROI visibility
Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Visualize your tagging architecture
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Monitor all data collection on your site and app
Ensure a smooth migration to Adobe Launch
Validate your data collection is accurate
Create better experiences with better data
Automate tag QA and release validation
Make sure you're getting what you paid for
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Prior to ObservePoint John Pestana co-founded Omniture, a web analytics software company based in Orem, Utah. John helped grow Omniture from a startup business to a large company with over 1,200 employees throughout the world. Omniture went public in 2006 and then sold to software giant Adobe for $1.8 billion dollars in November of 2009.
Learn how to ensure data quality, optimize customer experiences, and drive growth and ROI with this guide to the three pillars of data-driven companies.
This article gives suggestions about how to improve your Big Data analytics for the coming year.
