Jason Call

Jason caught the “digital marketing bug” over ten years ago when his music went viral, and he became the first unsigned artist to reach a million downloads on the internet. Since then, he has devoted his career to mastering analytics and providing actionable insights for hundreds of clients, spanning many industries and verticals.

  • The Top 10 Tag Management Solutions You Should Consider Today

    The Top 10 Tag Management Solutions You Should Consider Today

    Tag management systems drastically improve accuracy and speed of deployment for analytics and marketing tags.

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  • 11 Tag Management Solutions You Should Consider Today

    11 Tag Management Solutions You Should Consider Today

    This article discusses various Tag Management Solutions and the leading solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.

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  • 7 Best Practices for Building Your Tag Management Plan

    7 Best Practices for Building Your Tag Management Plan

    This article discusses web analytics and data quality best practices that can help in building your unique tag management plan. Find out what techniques can make the difference for digital...

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  • Tag Auditing Tools: What They Are and Why You Need One

    Tag Auditing Tools: What They Are and Why You Need One

    Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

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  • Using Cluster Analysis to Craft Relevant Customer Experiences47:58

    Using Cluster Analysis to Craft Relevant Customer Experiences

    Learn from ObservePoint and Brooks Bell how to improve your customer's experiences by applying cluster analysis.

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  • Moving from a Multichannel to an Omnichannel Presence with the Right Metrics

    Moving from a Multichannel to an Omnichannel Presence with the Right Metrics

    This article clarifies the difference between multichannel and omnichannel, and explains why the omnichannel experience is critical to marketing efforts.

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  • 3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

    3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

    This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.

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  • 3 Ways a Data Layer Enhances the Customer Experience

    3 Ways a Data Layer Enhances the Customer Experience

    This article outlines three benefits to your customer when you implement a data layer.

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  • Deciding on Data Layer Structure and Variable Naming Conventions

    Deciding on Data Layer Structure and Variable Naming Conventions

    This article discusses some of the basics of data layer naming conventions and structure.

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  • Unlocking the Data Layer: An Introduction

    Unlocking the Data Layer: An Introduction

    This article explains the complex concept of a data layer; what it is and why it's important to your data quality and governance practices.

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  • What Is Tag Auditing?

    What Is Tag Auditing?

    Tag auditing is a step in the right direction towards tag governance, allowing you to verify your web tags are all present and firing as you expect them.

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  • Your Solution Design Reference: From Strategy to Set-Up to Scalability in 7 Steps

    Your Solution Design Reference: From Strategy to Set-Up to Scalability in 7 Steps

    This eBook contains seven steps to build an effective solution design reference (SDR) for your company. Simply fill out the form to access your free eBook.

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  • 7 Steps to Set Up Your Web Analytics Solution Design

    7 Steps to Set Up Your Web Analytics Solution Design

    This article walks through the steps of how to create a solution design for a more effective data governance program in your web analytics implementation.

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  • Data Governance Councils: The Web Analytics Governing Body

    Data Governance Councils: The Web Analytics Governing Body

    This article explains the importance of creating a data governance council and how it can ensure you get the most out of your web analytics implementation.

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  • Best Practices for Building a Dynamic Data Layer57:17

    Best Practices for Building a Dynamic Data Layer

    Learn from ObservePoint's Jason Call and Search Discovery's Mike Plant about the process and benefits of implementing a dynamic data layer. View on demand now.

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  • 7 Steps to Set Up Your Analytics Solution Design31:29

    7 Steps to Set Up Your Analytics Solution Design

    This webinar gives you seven steps to help you create useful and reliable SDR. Fill out this simple form to receive this complimentary recording.

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  • Critical Web Metrics for Better Customer Intelligence

    Critical Web Metrics for Better Customer Intelligence

    Learn how to ask business optimization questions for growth and profit. Fill out this simple form to get a complimentary eBook.

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