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Jason caught the “digital marketing bug” over ten years ago when his music went viral, and he became the first unsigned artist to reach a million downloads on the internet. Since then, he has devoted his career to mastering analytics and providing actionable insights for hundreds of clients, spanning many industries and verticals.
This blog post pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.
Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
This article clarifies the difference between multichannel and omnichannel, and explains why the omnichannel experience is critical to marketing efforts.
This article explains the complex concept of a data layer; what it is and why it's important to your data quality and governance practices.
Tag auditing is a step in the right direction towards tag governance, allowing you to verify your web tags are all present and firing as expected.
This article walks through the steps of how to create an Adobe Analytics Solution Design Reference for a more effective data governance program in your web analytics implementation.
This article explains the importance of creating a data governance council and how it can ensure you get the most out of your web analytics implementation.