Jason Call

Jason caught the “digital marketing bug” over ten years ago when his music went viral, and he became the first unsigned artist to reach a million downloads on the internet. Since then, he has devoted his career to mastering analytics and providing actionable insights for hundreds of clients, spanning many industries and verticals.

  • The Data Layer: What Is It and Why Do I Need One?

    The Data Layer: What Is It and Why Do I Need One?

    This blog post pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.

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  • Your Tagging Plan: From Strategy to Set-up to Scalability in 7 Steps

    Your Tagging Plan: From Strategy to Set-up to Scalability in 7 Steps

    Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.

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  • Tag Auditing Tools: What They Are and Why You Need One

    Tag Auditing Tools: What They Are and Why You Need One

    Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

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  • Moving from a Multichannel to an Omnichannel Presence with the Right Metrics

    Moving from a Multichannel to an Omnichannel Presence with the Right Metrics

    This article clarifies the difference between multichannel and omnichannel, and explains why the omnichannel experience is critical to marketing efforts.

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  • Unlocking the Data Layer: An Introduction

    Unlocking the Data Layer: An Introduction

    This article explains the complex concept of a data layer; what it is and why it's important to your data quality and governance practices.

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  • What Is Tag Auditing?

    What Is Tag Auditing?

    Tag auditing is a step in the right direction towards tag governance, allowing you to verify your web tags are all present and firing as expected.

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  • 7-Step Adobe Analytics Solution Design Reference [with SDR Template]

    7-Step Adobe Analytics Solution Design Reference [with SDR Template]

    This article walks through the steps of how to create an Adobe Analytics Solution Design Reference for a more effective data governance program in your web analytics implementation.

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  • Data Governance Councils: The Web Analytics Governing Body

    Data Governance Councils: The Web Analytics Governing Body

    This article explains the importance of creating a data governance council and how it can ensure you get the most out of your web analytics implementation.

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