This blog post pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.
This article discusses various Tag Management Solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.
This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.
Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
Learn from ObservePoint and Brooks Bell how to improve your customer's experiences by applying cluster analysis.
This article clarifies the difference between multichannel and omnichannel, and explains why the omnichannel experience is critical to marketing efforts.
This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.
This article outlines three benefits to your customer when you implement a data layer.
This article discusses some of the basics of data layer naming conventions and structure.
This article explains the complex concept of a data layer; what it is and why it's important to your data quality and governance practices.
Tag auditing is a step in the right direction towards tag governance, allowing you to verify your web tags are all present and firing as you expect them.
This article walks through the steps of how to create a solution design for a more effective data governance program in your web analytics implementation.
This article explains the importance of creating a data governance council and how it can ensure you get the most out of your web analytics implementation.
Learn from ObservePoint's Jason Call and Search Discovery's Mike Plant about the process and benefits of implementing a dynamic data layer. View on demand now.
This webinar gives you seven steps to help you create useful and reliable SDR. Fill out this simple form to receive this complimentary recording.
Learn how to ask business optimization questions for growth and profit. Fill out this simple form to get a complimentary eBook.