Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
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3 Reasons Why You Should Do a Website Audit Today

Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
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3 Reasons Why You Should Do a Website Audit Today

Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today. The post 3 Reasons Why You Should Do a Website Audit Today...
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How to Check if Google Analytics Is Working on Your Website

Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.
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ObservePoint Pleased to Announce New VP of Engineering Harold Madsen

SILICON SLOPES, Utah — May 15, 2018 — ObservePoint, the premier provider of automated data governance, tag auditing and GDPR compliance solutions is pleased to announce their new VP of Engineering...
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2018 Digital Analytics & Data Governance Report: The Top 7 Insights

Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.
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What Is a Website Audit? It’s for More than SEO

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.
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ObservePoint to Sponsor 2018 Digital Velocity New York City

SILICON SLOPES, Utah — March 28, 2018 — ObservePoint, the premier provider of automated data governance and tag auditing solutions, is pleased to announce their sponsorship at the 2018 Digital...
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Decoding the General Data Protection Regulation [Infographic]

Still a little unsure about GDPR? Study an infographic covering some of the main terms and concepts to help you prepare for the upcoming regulation.
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Read Article
What Is ObservePoint?

ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question "What is ObservePoint?" as well as others.
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3 Reasons (and Ways) to Celebrate Data Privacy Day

This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.
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Read Article
What GDPR Experts Are Saying About Compliance

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
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- Work Email
- LinkedIn
Read Article
Minimizing the Black Box of Customer Behavior

This article introduces some of the challenges marketers face when analyzing the vast amount of data at their disposal, and what Google is doing about it.
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- Work Email
- LinkedIn
Read Article
Translating Emotional Connections with Your Brand into Customer Action

This article discusses how companies should help their customers follow the natural progression of emotional loyalty to action.
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- LinkedIn
Read Article
Drive True Value From Data Beyond the Clickstream

This article discusses how merely analyzing data from the clickstream is no longer enough to make a lasting business impact.
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- LinkedIn
Read Article
Customer Intelligence: Turn Your Customer Data Into Real Action

This article introduces the need for companies to take advantage of high volumes of data and begin taking action immediately.
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- LinkedIn
Read Article
Build a Testing Optimization Center of Excellence

This article introduces the need for companies to establish a testing optimization center of excellence to garner actionable insight from testing data.
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- LinkedIn
Read Article
Embrace Machine Learning or Be Left Behind

This article introduces the need for companies to adopt machine learning and artificial intelligence in regular marketing practices.
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Balance Your MarTech to Achieve More Wins With Data

This article introduces the need for organizations to get a grip on MarTech to ensure data professionals aren't inadequately or inefficiently using data.
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Data-Driven Cultures are Essential in the New Data Economy

This article introduces the need for companies to instill a culture of data across their organization, promoting efficiency, innovation and profitability.
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Jack Vawdrey

What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.

3 Reasons Why You Should Do a Website Audit Today

Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.

3 Reasons Why You Should Do a Website Audit Today

Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today. The post 3 Reasons Why You Should Do a Website Audit Today...

How to Check if Google Analytics Is Working on Your Website

Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.

ObservePoint Pleased to Announce New VP of Engineering Harold Madsen

SILICON SLOPES, Utah — May 15, 2018 — ObservePoint, the premier provider of automated data governance, tag auditing and GDPR compliance solutions is pleased to announce their new VP of Engineering...

2018 Digital Analytics & Data Governance Report: The Top 7 Insights

Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.

What Is a Website Audit? It’s for More than SEO

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.

ObservePoint to Sponsor 2018 Digital Velocity New York City

SILICON SLOPES, Utah — March 28, 2018 — ObservePoint, the premier provider of automated data governance and tag auditing solutions, is pleased to announce their sponsorship at the 2018 Digital...

Decoding the General Data Protection Regulation [Infographic]

Still a little unsure about GDPR? Study an infographic covering some of the main terms and concepts to help you prepare for the upcoming regulation.

What Is ObservePoint?

ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question "What is ObservePoint?" as well as others.

3 Reasons (and Ways) to Celebrate Data Privacy Day

This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.

What GDPR Experts Are Saying About Compliance

This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.

Minimizing the Black Box of Customer Behavior

This article introduces some of the challenges marketers face when analyzing the vast amount of data at their disposal, and what Google is doing about it.

Translating Emotional Connections with Your Brand into Customer Action

This article discusses how companies should help their customers follow the natural progression of emotional loyalty to action.

Drive True Value From Data Beyond the Clickstream

This article discusses how merely analyzing data from the clickstream is no longer enough to make a lasting business impact.

Customer Intelligence: Turn Your Customer Data Into Real Action

This article introduces the need for companies to take advantage of high volumes of data and begin taking action immediately.

Build a Testing Optimization Center of Excellence

This article introduces the need for companies to establish a testing optimization center of excellence to garner actionable insight from testing data.

Embrace Machine Learning or Be Left Behind

This article introduces the need for companies to adopt machine learning and artificial intelligence in regular marketing practices.

Balance Your MarTech to Achieve More Wins With Data

This article introduces the need for organizations to get a grip on MarTech to ensure data professionals aren't inadequately or inefficiently using data.

Data-Driven Cultures are Essential in the New Data Economy

This article introduces the need for companies to instill a culture of data across their organization, promoting efficiency, innovation and profitability.