Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

  • Experts from Bancroft Digital to Speak at Validate 2019, ObservePoint's Premier Customer Event

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  • Michele Kiss, Senior Partner at Analytics Demystified, to Speak at Validate 2019, ObservePoint's Premier Customer Event

    ObservePoint is pleased to announce that Michele Kiss, Senior Partner at Analytics Demystified, will be speaking at Validate 2019.

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  • James McCormick, Principal Analyst at Forrester Research, to Speak at Validate 2019, ObservePoint's Premier Customer Event

    Forrester analyst James McCormick will be speaking at Validate 2019 in Park City, Utah.

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  • Kevin Jorgeson, Climber of the Dawn Wall, to Speak at Validate 2019, ObservePoint's Premier Customer Event

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  • Omniture and ObservePoint Co-Founder John Pestana Elected to the Board of the Digital Analytics Association

    John Pestana is elected to the 2019-2012 Board of Directors of the Digital Analytics Association.

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  • What Are Piggybacking Tags and What Threats Do They Pose?

    What Are Piggybacking Tags and What Threats Do They Pose?

    Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.

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  • 3 Reasons Why You Should Do a Website Audit Today

    3 Reasons Why You Should Do a Website Audit Today

    Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.

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  • 3 Reasons Why You Should Do a Website Audit Today

    3 Reasons Why You Should Do a Website Audit Today

    Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today. The post 3 Reasons Why You Should Do a Website Audit Today...

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  • How to Check if Google Analytics Is Working on Your Website

    How to Check if Google Analytics Is Working on Your Website

    Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.

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  • ObservePoint Pleased to Announce New VP of Engineering Harold Madsen

    SILICON SLOPES, Utah — May 15, 2018 — ObservePoint, the premier provider of automated data governance, tag auditing and GDPR compliance solutions is pleased to announce their new VP of Engineering...

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  • 2018 Digital Analytics & Data Governance Report: The Top 7 Insights

    2018 Digital Analytics & Data Governance Report: The Top 7 Insights

    Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.

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  • What Is a Website Audit? It’s for More than SEO

    What Is a Website Audit? It’s for More than SEO

    Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.

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  • ObservePoint to Sponsor 2018 Digital Velocity New York City

    SILICON SLOPES, Utah — March 28, 2018 — ObservePoint, the premier provider of automated data governance and tag auditing solutions, is pleased to announce their sponsorship at the 2018 Digital...

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  • Decoding the General Data Protection Regulation [Infographic]

    Decoding the General Data Protection Regulation [Infographic]

    Still a little unsure about GDPR? Study an infographic covering some of the main terms and concepts to help you prepare for the upcoming regulation.

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  • What Is ObservePoint?

    What Is ObservePoint?

    ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question "What is ObservePoint?" as well as others.

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  • 3 Reasons (and Ways) to Celebrate Data Privacy Day

    3 Reasons (and Ways) to Celebrate Data Privacy Day

    This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.

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  • What GDPR Experts Are Saying About Compliance

    What GDPR Experts Are Saying About Compliance

    This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.

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  • Minimizing the Black Box of Customer Behavior

    Minimizing the Black Box of Customer Behavior

    This article introduces some of the challenges marketers face when analyzing the vast amount of data at their disposal, and what Google is doing about it.

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  • Translating Emotional Connections with Your Brand into Customer Action

    Translating Emotional Connections with Your Brand into Customer Action

    This article discusses how companies should help their customers follow the natural progression of emotional loyalty to action.

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  • Drive True Value From Data Beyond the Clickstream

    Drive True Value From Data Beyond the Clickstream

    This article discusses how merely analyzing data from the clickstream is no longer enough to make a lasting business impact.

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