Validate tags for better data
Test app analytics and SDKs
Run test scripts on live devices
Unify data before it exists
Capture every customer interaction
Achieve all-inclusive ROI visibility
Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Visualize your tagging architecture
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Monitor all data collection on your site and app
Ensure a smooth migration to Adobe Launch
Validate your data collection is accurate
Create better experiences with better data
Automate tag QA and release validation
Make sure you're getting what you paid for
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Fresh off a successful career in the IT industry for companies like Oracle, Apple and Macromedia (now Adobe) where he served as managing Director SEMEA, Eric decided to jump into the digital analytics industry about 15 years ago. He started operations for Webtrends and Omniture in Europe and immediately identified the huge potential of digital analytics as well as the technological shortcomings and process pitfalls. Eric then founded Hub’Sales, a digital analytics consulting firm and created Hub’Scan, a SaaS platform dedicated to digital analytics optimization, both acquired by the B&D Group. Recognized and awarded by industry representatives (DAA) for his entrepreneurship and innovation, Eric has decided to join ObservePoint, with whom he shares vision, values and philosophy, as VP product strategy.
Learn the 4 ways to align your marketing and IT analytics teams in this blog post.
48:47Learn from ObservePoint's Eric Dumain and Jim Cain from Napkyn Analytics about how to integrate workflows between marketing and IT for more successful analytics teamwork.
This article discusses how a growing technology landscape creates issues in data governance, and introduces how automation can alleviate those challenges.
