Fresh off a successful career in the IT industry for companies like Oracle, Apple and Macromedia (now Adobe) where he served as managing Director SEMEA, Eric decided to jump into the digital analytics industry about 15 years ago. He started operations for Webtrends and Omniture in Europe and immediately identified the huge potential of digital analytics as well as the technological shortcomings and process pitfalls. Eric then founded Hub’Sales, a digital analytics consulting firm and created Hub’Scan, a SaaS platform dedicated to digital analytics optimization, both acquired by the B&D Group. Recognized and awarded by industry representatives (DAA) for his entrepreneurship and innovation, Eric has decided to join ObservePoint, with whom he shares vision, values and philosophy, as VP product strategy.
Learn the 4 ways to align your marketing and IT analytics teams in this blog post.
48:47Learn from ObservePoint's Eric Dumain and Jim Cain from Napkyn Analytics about how to integrate workflows between marketing and IT for more successful analytics teamwork.
This article discusses how a growing technology landscape creates issues in data governance, and introduces how automation can alleviate those challenges.
