Clint Eagar

Clint gets things done. He has been building websites, marketing and optimizing them for 15 years. He claims to know a little bit about a lot of things and is relied on to execute anything quickly. Clint has been with ObservePoint since the early days and has helped support, test, and promote the product. Before coming to ObservePoint he was at OrangeSoda, running the enterprise SEO team, and before that he was a business consultant at Omniture.

  • 21 Point Google Analytics Audit [Checklist]

    21 Point Google Analytics Audit [Checklist]

    Learn how to conduct a Google Analytics audit and see how the powerful automation of ObservePoint can streamline the process.

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  • Why You Should Audit Your Web Tags

    Why You Should Audit Your Web Tags

    This blog post outlines key considerations surrounding broken tags and how to avoid them.

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  • The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance

    The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance

    The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.

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  • 11 Web Analytics Solutions You Should Consider Today

    11 Web Analytics Solutions You Should Consider Today

    If you’re in the market for a new web analytics solution, we’ve got you covered. Here are 11 popular web analytics solutions used across the internet by companies large and small.

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  • What Is Tag Validation?

    What Is Tag Validation?

    Tag validation takes auditing one step further giving you confidence in your site and data you can trust.

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  • Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

    Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

    Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation.

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  • How to Know if You Need to Audit Your Web Analytics Data

    How to Know if You Need to Audit Your Web Analytics Data

    Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

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  • Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

    Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.

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  • How Analytics and Marketing Tags Break

    How Analytics and Marketing Tags Break

    Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.

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  • Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

    Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

    This article discusses how poor data quality could negatively impact your ability to measure user behavior.

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  • All You Need to Know About Web Tags

    All You Need to Know About Web Tags

    This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.

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  • Choose Your TMS (3 of 3): Google Tag Manager

    Choose Your TMS (3 of 3): Google Tag Manager

    This article discusses how Google Tag Manager and tag management systems in general can help improve your organization's tagging practices.

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  • Choose Your TMS (2 of 3): Tealium iQ Tag Management

    Choose Your TMS (2 of 3): Tealium iQ Tag Management

    This article discusses Tealium iQ Management as a TMS solution.

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  • Choose Your TMS (1 of 3): Adobe Dynamic Tag Management

    Choose Your TMS (1 of 3): Adobe Dynamic Tag Management

    This article discusses Adobe DTM as a tag management solution.

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  • Auditing Adobe Analytics: Be Confident in Your Conversion Data

    Auditing Adobe Analytics: Be Confident in Your Conversion Data

    This article addresses some of the necessary configurations in Adobe Analytics to ensure that conversion metrics are being properly measured.

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  • Ensuring Internal Data Quality During an Audit with Adobe Analytics

    Ensuring Internal Data Quality During an Audit with Adobe Analytics

    Data is defined as “facts and statistics collected together for reference or analysis.” But what happens if the data you reference is skewed or inflated? With bad data come bad business decisions....

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  • 8 Things to Remember When Performing On-Page Audits with Adobe Analytics

    8 Things to Remember When Performing On-Page Audits with Adobe Analytics

    This article lists eight tag management points to remember when using Adobe Analytics to perform an on-page audit. Find out the benefits of each and how they can help you in the audit process.

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  • Web Analytics Tools & Tips: How to Perform a Daily Spot Check Audit

    Web Analytics Tools & Tips: How to Perform a Daily Spot Check Audit

    This article illustrates the importance of making informed business decisions resulting from good data. Learn the recommended web analytics tools and the auditing plan that should be part of any...

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  • Web Analytics Tools & Tips: How to Audit Your Top Pages

    Web Analytics Tools & Tips: How to Audit Your Top Pages

    This article explains the importance of performing regular inspections that assess the integrity of your data quality. Learn how to use web analytics tools and run a tag audit to ensure the...

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  • How to Verify Tag Changes with Google Tag Manager in Preview Mode

    How to Verify Tag Changes with Google Tag Manager in Preview Mode

    This article outlines the importance of consistent data whenever a change to measurement implementation is performed. Learn step by step how to verify tag changes with Google Tag Manager for...

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