Clint Eagar

Clint gets things done. He has been building websites, marketing and optimizing them for 15 years. He claims to know a little bit about a lot of things and is relied on to execute anything quickly. Clint has been with ObservePoint since the early days and has helped support, test, and promote the product. Before coming to ObservePoint he was at OrangeSoda, running the enterprise SEO team, and before that he was a business consultant at Omniture.

The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.
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Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation.
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Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation. The post Tag Governance: A Framework...
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Thinking about a Web Analytics Audit? Consider These 5 Questions

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.
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Thinking about a Web Analytics Audit? Consider These 5 Questions

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions. The post Thinking about a Web Analytics Audit?...
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Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.
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Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out. The post Adobe Analytics Audit: 6 Tips...
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How Analytics and Marketing Tags Break

Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.
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The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance

The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.
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Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

This article discusses how poor data quality could negatively impact your ability to measure user behavior.
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All You Need to Know About Web Tags

This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.
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Why You Should Audit Your Web Tags

Why You Should Audit Your Web Tags outlines key considerations surrounding broken tags and how to avoid them.
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57:04
GDPR: Tactical Steps You Must Take to Ensure Compliance

Join Chris Slovak and Clint Eagar as they discuss tactical steps every company must take to ensure a smooth transition to GDPR compliance.
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Choose Your TMS (3 of 3): Google Tag Manager

This article discusses how Google Tag Manager and tag management systems in general can help improve your organization's tagging practices.
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Choose Your TMS (2 of 3): Tealium iQ Tag Management

This article discusses Tealium iQ Management as a TMS solution.
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Choose Your TMS (1 of 3): Adobe Dynamic Tag Management

This article discusses Adobe DTM as a tag management solution.
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Auditing Adobe Analytics: Be Confident in Your Conversion Data

This article addresses some of the necessary configurations in Adobe Analytics to ensure that conversion metrics are being properly measured.
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Ensuring Internal Data Quality During an Audit with Adobe Analytics

Data is defined as “facts and statistics collected together for reference or analysis.” But what happens if the data you reference is skewed or inflated? With bad data come bad business decisions....
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21 Point Google Analytics Audit

This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.
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8 Things to Remember When Performing On-Page Audits with Adobe Analytics

This article lists eight tag management points to remember when using Adobe Analytics to perform an on-page audit. Find out the benefits of each and how they can help you in the audit process.
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Clint Eagar

The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags

Digital analytics holds the key to understanding your users. But what's the key to good digital analytics data? Learn more.

Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation.

Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation. The post Tag Governance: A Framework...

Thinking about a Web Analytics Audit? Consider These 5 Questions

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

Thinking about a Web Analytics Audit? Consider These 5 Questions

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions. The post Thinking about a Web Analytics Audit?...

Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.

Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out. The post Adobe Analytics Audit: 6 Tips...

How Analytics and Marketing Tags Break

Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.

The GDPR Most Wanted: The Marketer and Analyst's Role in Compliance

The GDPR Most Wanted are the most pressing organizational and technical issues that data-dependent professionals have to address to avoid breaking new government regulations.

Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

This article discusses how poor data quality could negatively impact your ability to measure user behavior.

All You Need to Know About Web Tags

This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.

Why You Should Audit Your Web Tags

Why You Should Audit Your Web Tags outlines key considerations surrounding broken tags and how to avoid them.

GDPR: Tactical Steps You Must Take to Ensure Compliance

Join Chris Slovak and Clint Eagar as they discuss tactical steps every company must take to ensure a smooth transition to GDPR compliance.

Choose Your TMS (3 of 3): Google Tag Manager

This article discusses how Google Tag Manager and tag management systems in general can help improve your organization's tagging practices.

Choose Your TMS (2 of 3): Tealium iQ Tag Management

This article discusses Tealium iQ Management as a TMS solution.

Choose Your TMS (1 of 3): Adobe Dynamic Tag Management

This article discusses Adobe DTM as a tag management solution.

Auditing Adobe Analytics: Be Confident in Your Conversion Data

This article addresses some of the necessary configurations in Adobe Analytics to ensure that conversion metrics are being properly measured.

Ensuring Internal Data Quality During an Audit with Adobe Analytics

Data is defined as “facts and statistics collected together for reference or analysis.” But what happens if the data you reference is skewed or inflated? With bad data come bad business decisions....

21 Point Google Analytics Audit

This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.

8 Things to Remember When Performing On-Page Audits with Adobe Analytics

This article lists eight tag management points to remember when using Adobe Analytics to perform an on-page audit. Find out the benefits of each and how they can help you in the audit process.