Chris O’Neill is a full-stack web developer who has been in the analytics space for the past 5 years. As Solutions Architect at ObservePoint, Chris helps large enterprises set up automated testing of their analytics scripts with ObservePoint so they can verify custom website tracking is always up and running.
Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.
Learn how to use release validation to identify analytics errors in a staging environment before going live.
You need to regularly audit Google Analytics to maintain accurate data over time. Learn how to effectively conduct a Google Analytics audit in this blog post.
Learn how to audit Google Tag Manager with ObservePoint's automated software in this blog post.
Learn strategies for maximizing analytics testing efficiency in order to make better decisions for your business.