As Chief Marketing Officer, Chris Baird is responsible for providing strategic marketing direction for ObservePoint products, solutions, and services, and for presenting the ObservePoint brand worldwide. He previously held various marketing positions at Mrs. Fields Brands, Omniture, and Adobe.
Want your marketing campaign to produce positive results? Marketing attribution helps you make data-driven decisions that optimize your strategy. Click for more.
Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.
Learn about ObservePoint's recent acquisition of Strala's three core technologies: Touchpoints, JourneyStream, and Prism.
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The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic
This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.
Learn more about what tag auditing is and how it helps companies collect accurate data.
In January 2021, Adobe will officially sunset their original tag management system, Adobe Dynamic Tag Management. Learn what you need to know to effectively migrate to Adobe Launch in this blog post.
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
