Chris Baird

As Chief Marketing Officer, Chris Baird is responsible for providing strategic marketing direction for ObservePoint products, solutions, and services, and for presenting the ObservePoint brand worldwide. He previously held various marketing positions at Mrs. Fields Brands, Omniture, and Adobe.

  • Your Guide to Marketing Attribution

    Your Guide to Marketing Attribution

    Want your marketing campaign to produce positive results? Marketing attribution helps you make data-driven decisions that optimize your strategy. Click for more.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

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  • ObservePoint Acquires Strala’s Technologies

    ObservePoint Acquires Strala’s Technologies

    Learn about ObservePoint's recent acquisition of Strala's three core technologies: Touchpoints, JourneyStream, and Prism.

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  • Migrating from Adobe DTM to Adobe Launch [Infographic]

    Migrating from Adobe DTM to Adobe Launch [Infographic]

    The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Tag Auditing for Beginners

    Tag Auditing for Beginners

    Learn more about what tag auditing is and how it helps companies collect accurate data.

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  • The Migration Process from Adobe DTM to Adobe Launch

    The Migration Process from Adobe DTM to Adobe Launch

    In January 2021, Adobe will officially sunset their original tag management system, Adobe Dynamic Tag Management. Learn what you need to know to effectively migrate to Adobe Launch in this blog post.

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  • Tag Governance: Your Best Martech Investment in 2019

    Tag Governance: Your Best Martech Investment in 2019

    Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.

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