Chris Baird

As Chief Marketing Officer, Chris Baird is responsible for providing strategic marketing direction for ObservePoint products, solutions, and services, and for presenting the ObservePoint brand worldwide. He previously held various marketing positions at Mrs. Fields Brands, Omniture, and Adobe.

  • How to Test Your Adobe Analytics Implementation

    How to Test Your Adobe Analytics Implementation

    With the right tools to automate testing your Adobe Analytics implementation, you can get efficiency and accurate data.

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  • 3 Ways to Debug an Adobe Analytics Implementation

    3 Ways to Debug an Adobe Analytics Implementation

    How to debug your Adobe Analytics implementation

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  • How 5 Top Retailers Implement Adobe Analytics

    How 5 Top Retailers Implement Adobe Analytics

    See what insights our free TagDebugger tool gained from scanning five top retailers' Adobe Analytics implementation.

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Data

    Create amazing online experiences for your customers by learning the 5 steps for collecting accurate data that informs customer-driven strategies.

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  • The Value of Data Governance & Performance Measurement

    The Value of Data Governance & Performance Measurement

    Learn how enterprises use ObservePoint's automated solutions to ensure quality data, optimize customer experiences, and drive growth and ROI with actionable insights.

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  • Marketing Attribution Models & How to Choose the Right One

    Marketing Attribution Models & How to Choose the Right One

    Learn about the differences in marketing attribution models, and which is best for your organization with this complete guide to attribution models and their pros and cons. Learn more.

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  • Your Guide to Marketing Attribution

    Your Guide to Marketing Attribution

    Want your marketing campaign to produce positive results? Marketing attribution helps you make data-driven decisions that optimize your strategy. Click for more.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top 3 challenges of data governance and performance measurement in this blog post.

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  • ObservePoint Acquires Strala’s Technologies

    ObservePoint Acquires Strala’s Technologies

    Learn about ObservePoint's recent acquisition of Strala's three core technologies: Touchpoints, JourneyStream, and Prism.

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  • Migrating from Adobe DTM to Adobe Launch [Infographic]

    Migrating from Adobe DTM to Adobe Launch [Infographic]

    The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic

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  • From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data

    This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.

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  • Tag Auditing for Beginners

    Tag Auditing for Beginners

    Learn more about what tag auditing is and how it helps companies collect accurate data.

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  • The Migration Process from Adobe DTM to Adobe Launch

    The Migration Process from Adobe DTM to Adobe Launch

    In January 2021, Adobe will officially sunset their original tag management system, Adobe Dynamic Tag Management. Learn what you need to know to effectively migrate to Adobe Launch in this blog post.

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  • Tag Governance: Your Best Martech Investment in 2019

    Tag Governance: Your Best Martech Investment in 2019

    Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.

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  • The Top 5 Website Tagging Best Practices

    The Top 5 Website Tagging Best Practices

    Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.

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  • What Is ObservePoint? Here's What You Need to Know

    What Is ObservePoint? Here's What You Need to Know

    ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question "What is ObservePoint?" as well as others.

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