Validate tags for better data
Test app analytics and SDKs
Run test scripts on live devices
Unify data before it exists
Capture every customer interaction
Achieve all-inclusive ROI visibility
Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Visualize your tagging architecture
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Monitor all data collection on your site and app
Ensure a smooth migration to Adobe Launch
Validate your data collection is accurate
Create better experiences with better data
Automate tag QA and release validation
Make sure you're getting what you paid for
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For more than a decade, Chelsi Linderman has helped companies shape their stories, creating content for organizations such as VersaTables, America First Credit Union, InsideSales.com and more. Her past professional experience also includes administrative and faculty positions for Utah State University and Dixie State University, where she taught composition and literature courses and directed various writing programs. Now, as the Senior Content Strategist at ObservePoint, Chelsi guides the end-to-end creation, distribution and governance of content designed to educate and delight the MarTech and web analytics communities. If you catch her in the office when she’s not typing, she will show you her double-jointed elbow tricks.
SILICON SLOPES, Utah—Today, ObservePoint, the premier provider of automated digital marketing and analytics tag validation, announced the formal release of their updated Data Quality Assurance™...
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This article discusses the ins and outs of tag management. Learn exactly what tags are and what they mean for your business.
