Cameron Cowan

Cameron is the Sr. Director of Product Strategy & Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He has joined the ObservePoint family via the recent Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologist on four continents.

  • 5 Steps to Scale Campaign Classifications Metadata

    5 Steps to Scale Campaign Classifications Metadata

    Learn how to standardize, scale, and improve your campaign classifications and metadata, and see how a performance measurement solution can help.

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  • The Evolution of Marketing Attribution is Experience Performance Measurement

    The Evolution of Marketing Attribution is Experience Performance Measurement

    Learn how you can expand your approach to attribution by focusing on the end-to-end customer journey.

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