Brad Perry

Brad Perry has been Director of Demand Generation at ObservePoint since June 2015. He is, in his own words, “unhealthily addicted to driving marketing success” and has demonstrated his unrelenting passion for marketing in various verticals. His areas of expertise include demand generation, marketing operations & system design, marketing automation, email campaign management, content strategy, multi-stage lead nurturing and website optimization.

  • Our March Madness Bracket by Audit Score

    Our March Madness Bracket by Audit Score

    This article highlights the top universities by their audit score. Find out who ended up on top and see the full list of audited sites.

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  • Data Inflation: A Hidden Danger for Your Analytics Data

    Data Inflation: A Hidden Danger for Your Analytics Data

    This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal...

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  • Announcing New VP of Customer Success; Name Change for Client Services

    This article discusses the new VP of Customer Success, as well as some other interesting changes in the company. Find out what those changes are and how we've expanded our managed services.

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  • Digital Data Inflation in Retail Websites

    Digital Data Inflation in Retail Websites

    This article discusses the impact of data inflation and how it can lead a company in the wrong direction. Learn how to prevent this from happening, and why having multiple vendors can inflate your...

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  • Audits and Journeys: What’s the Difference?

    Audits and Journeys: What’s the Difference?

    This article talks about the differences between an audit and a simulation. Learn the unique role of each and when they should be used to achieve better data quality management.

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  • Prevent Data Leakage

    Prevent Data Leakage

    This article outlines the threats associated with data leakage and how it can negatively impact your data quality. Learn the remedies for these situations and what you can do now to prevent it...

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  • Data Quality Management Process Part 3: Data Quality Analysis

    Data Quality Management Process Part 3: Data Quality Analysis

    This article explains the final step in the data quality management process. Learn how to analyze the tag audit and simulation data, make data quality improvement recommendations, and confirm changes.

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  • Leveraging Audits for Documentation

    Leveraging Audits for Documentation

    This article discusses the data quality management best practice of having a quarterly review of documents. Learn about the importance of documents and to update them as necessary so an accurate...

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  • Confirming Complex Integrations

    Confirming Complex Integrations

    This article outlines the advantages of data quality management. Learn why the verification of complex integrations can be a background process that frees up digital teams to be more responsive to...

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  • Data Quality Management Process Part 2: Segmentation Techniques

    Data Quality Management Process Part 2: Segmentation Techniques

    This article focuses on segmentation techniques and three steps to building your audit segmentation/simulation targeting plan. Learn this web analytics best practice and improve your data quality.

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  • Don’t audit all the things

    Don’t audit all the things

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  • Auditing Tags in Intranet Sites

    Auditing Tags in Intranet Sites

    This article explains the importance of understanding how to work intranet sites into your regular auditing cadence. Find out why priorities should be evaluated and what questions should be asked...

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  • Data Quality Management Process Part 1: Data Collection Triggers

    Data Quality Management Process Part 1: Data Collection Triggers

    This article discusses the difference between tag audits and simulations for ObservePoint users. Learn how to benefit from each with their unique functions, and how to use data collection triggers...

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  • Set Proactive Alerts

    Set Proactive Alerts

    This article points out the reality of evolving standards, and how we need to be proactive, powerful and practical. Learn why a proactive alerting system is a useful web analytics tool for...

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  • Audit data collection once, twice, three times

    Audit data collection once, twice, three times

    This article explains the importance of audits before, during, and after the development and deployment processes. Learn how having a tag audit is central to those processes in validating code.

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  • How good rhythm improves data quality

    How good rhythm improves data quality

    This article discusses why developing a rhythm when conducting a tag audit is essential to making data validation a part of an organization's digital DNA. Learn why this rhythm leads to improved...

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  • Improving Digital Data Quality with Auditing and Governance

    Improving Digital Data Quality with Auditing and Governance

    This article explains why tag auditing is an important first step in tag management and in defining a comprehensive digital data quality governance process.

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  • Deploy a Data Governance Solution to Test Your Analytics Tags

    Deploy a Data Governance Solution to Test Your Analytics Tags

    This article outlines why an auditing solution is necessary to gaining accurate, trustworthy data. See the reasons why a tag audit makes data jump from simple to actionable.

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  • Defining Governance for Data Quality

    Defining Governance for Data Quality

    This article discusses the importance of governance for data quality, and the need for tag management. Also, see what three key processes data collection best practices revolve around.

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  • Four Basics of Tag Deployment

    Four Basics of Tag Deployment

    This article explains how basic elements of data quality management can be a challenge for every company. Learn four conditions that must be met so data doesn't become corrupted, inflated, or...

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