Validate tags for better data
Test app analytics and SDKs
Run test scripts on live devices
Unify data before it exists
Capture every customer interaction
Achieve all-inclusive ROI visibility
Identify all tech on your site
Test and monitor critical paths
Create requirements for all tags
Visualize your tagging architecture
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Monitor all data collection on your site and app
Ensure a smooth migration to Adobe Launch
Validate your data collection is accurate
Create better experiences with better data
Automate tag QA and release validation
Make sure you're getting what you paid for
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Alan is an innovative software developer and leader who is passionate about Big Data and digital marketing. Originally from Cincinnati, Ohio, Alan now lives in Orem, Utah and has worked in developing software since 2009. He's spent 6+ years in the web analytics industry in data verification and has worked aggressively to resolve poor data quality. Because of the many issues he has encountered in the digital world, he often refers to the internet as “The Wild West.”
This article discusses Regex, a web analytics tool. See how Regular expressions can be used to help detect tags on the web and extract data from certain requests.
This article expounds on the relationship between large tags and bad data. Learn why these tags can cause bad things to happen to digital analytics data.
This article discusses the importance of size in regard to a tag audit, and how it can deliver fresh, actionable data. Learn why limiting the audit size can help with prioritization, organization...
