Cool Tools: Regular Expression Tester
This article discusses Regex, a web analytics tool. See how Regular expressions can be used to help detect tags on the web and extract data from certain requests.
The Case of the Tags That Said Too Much
This article expounds on the relationship between large tags and bad data. Learn why these tags can cause bad things to happen to digital analytics data.
The Case for Small, Focused Audits
This article discusses the importance of size in regard to a tag audit, and how it can deliver fresh, actionable data. Learn why limiting the audit size can help with prioritization, organization...