Alan Feuerlein

Alan is an innovative software developer and leader who is passionate about Big Data and digital marketing. Originally from Cincinnati, Ohio, Alan now lives in Orem, Utah and has worked in developing software since 2009. He's spent 6+ years in the web analytics industry in data verification and has worked aggressively to resolve poor data quality. Because of the many issues he has encountered in the digital world, he often refers to the internet as “The Wild West.”

  • Cool Tools: Regular Expression Tester

    Cool Tools: Regular Expression Tester

    This article discusses Regex, a web analytics tool. See how Regular expressions can be used to help detect tags on the web and extract data from certain requests.

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  • The Case of the Tags That Said Too Much

    The Case of the Tags That Said Too Much

    This article expounds on the relationship between large tags and bad data. Learn why these tags can cause bad things to happen to digital analytics data.

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  • The Case for Small, Focused Audits

    The Case for Small, Focused Audits

    This article discusses the importance of size in regard to a tag audit, and how it can deliver fresh, actionable data. Learn why limiting the audit size can help with prioritization, organization...

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