Adam Gilbert

Adam Gilbert has been in Digital Marketing for the past ten years, eight of which he spent at Adobe as a Senior Customer Success Manager working with Fortune 100 companies. He has worked with accounts in all verticals including Hi-Tech, Travel & Leisure, Retail, and Financial Services. Adam now manages the Partner Program at ObservePoint as the Senior Partner Success Manager. Personally, he loves getting out into nature with his family and can regularly be found hiking the many trails in Utah. He uses his passion for the outdoors to run two websites for wilderness survival courses and hiking trails.

  • MarTech Growth and Why You Need A Tag Management Strategy

    MarTech Growth and Why You Need A Tag Management Strategy

    This article explores the dynamic growth in the MarTech space and examines how a tag management solution best supports an organization's digital marketing technology stack.

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  • The Top 5 Benefits of a Tag Management System

    The Top 5 Benefits of a Tag Management System

    This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.

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  • Prevent Analytics Data Leakage Before Your Data Privacy Sinks

    Prevent Analytics Data Leakage Before Your Data Privacy Sinks

    This article outlines the dangers of modern data leakage and potentially harmful scenarios that may be encountered. Learn how a tag audit can more efficiently find these leaks and keep data secure.

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  • To the Moon and Back: Audit Data Collection Regularly (Part 4 of 5 Data Quality Survival Tips Series)

    To the Moon and Back: Audit Data Collection Regularly (Part 4 of 5 Data Quality Survival Tips Series)

    This article illustrates the importance of having a strategy when it comes to data collection audits. Learn when the proper time is to audit, and why this process ensures better data quality.

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  • Data Quality Assurance – Your Life Preserver (Part 3 of 5 Data Quality Survival Tips Series)

    Data Quality Assurance – Your Life Preserver (Part 3 of 5 Data Quality Survival Tips Series)

    This article explains how data quality assurance can help keep you from drowning. Find out why data quality is a journey rather than a destination, and how to be able to trust the data you present.

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  • How to Define Governance for Your Data Quality Management (Part 2 of 5 Data Quality Survival Tips Series)

    How to Define Governance for Your Data Quality Management (Part 2 of 5 Data Quality Survival Tips Series)

    This article explains why data can fall by the wayside, even when we have the knowledge and training to be prepared for anything. Find out why data quality is dependent upon defining your data...

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  • 5 Points for Data Quality Survival Series (Part 1 of 5)

    5 Points for Data Quality Survival Series (Part 1 of 5)

    This article focuses on the importance of promoting your data quality owner. Find out how to know a data quality owner when you see one and why they have such a crucial role.

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