Charles Farina - Google Marketing Platform Data Governance Features

October 18, 2018
Google Analytics has many features that are often under-utilized.
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John Lovett - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI
John Lovett - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI

Is your data strategy (or lack thereof) causing you to lose sleep at night?

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You know how to audit your data, but how do you measure your org’s ability to act on the data?
You know how to audit your data, but how do you measure your org’s ability to act on the data?

Even if your data is flawless, it won’t provide its full value unless your whole org has the vision to use it.