Analytics Summit 2018
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26:44Watch VideoChris Baird - Introducing the Tag Governance Framework
This session outlines a framework for how you can effectively govern the fundamental mechanism of online data collection: the tag.
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30:27Watch VideoMatt Maddox - Tag Governance Tips and Best Practices
Get control of your own data to help your business get the greatest return on your digital marketing investment.
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13:52Watch VideoChris O'Neill - Accurate data collection isn't easy. We can help.
View a high-level product demonstration focusing on the core capabilities of ObservePoint’s WebAssurance.
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23:31Watch VideoTill Buettner - The Perfect Dashboard Rocks
Create advanced dashboards to give more value to your organization and separate yourself from the competition.
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29:42Watch VideoKrista Seiden - Measurement for Growth
Move beyond the buzz and learn what growth marketing really is.
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40:16Watch VideoJudah Phillips - Machine Learning for Marketers: Predicting Tag Compliance
Learn about supervised machine learning in the context of tag auditing and monitoring.
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29:38Watch VideoEric T. Peterson - Data Quality and the Digital World
Drill into the tactical changes that companies can make to ensure the best possible data for their Enterprise
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29:32Watch VideoDavid Booth - Marketing and the Era of Data Privacy
Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.
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29:25Watch VideoColin Temple - Governing Digital Marketing Spend Practically and Reliably
Maintain and share a cohesive and coherent view of your digital channel's activities.
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29:00Watch VideoChris Slovak - Customer-Centric Experience Through Data
Explore the intersection of customer experience, brand goals, and technology.
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28:51Watch VideoDavid Simon & Ali Haeri - Content Marketing That Drives Results
Learn how to turn a content strategy into real measurable success for your ad-tech B2B brand.
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27:29Watch VideoPatrick Hillery - 7 Cases Where You Can't Afford To Skip Analytics Testing
Streamline your analytics test plan process to ensure you are collecting the data you expect upon release.
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46:56Watch VideoMichele Goetz & Eric Dumain - Data Governance Is Data Strategy & Data Quality and the Digital World
In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.
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25:12Watch VideoLara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts
Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.
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36:52Watch VideoKaren Bellin - Data & Analytics Ecosystem and the Marketing Cloud
Discover ways to refine and optimize existing products through data and analytics.
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31:20Watch VideoJohn Lovett - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI
Is your data strategy (or lack thereof) causing you to lose sleep at night?
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28:28Watch VideoCharles Farina - Google Marketing Platform Data Governance Features
Google Analytics has many features that are often under-utilized.
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30:55Watch VideoYou know how to audit your data, but how do you measure your org’s ability to act on the data?
Even if your data is flawless, it won’t provide its full value unless your whole org has the vision to use it.
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28:01Watch VideoChris Peters - Data Driven Mobile App Product Design
How can data influence product design in the mobile app world?
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