Analytics Summit 2018
Chris Baird - Introducing the Tag Governance Framework
This session outlines a framework for how you can effectively govern the fundamental mechanism of online data collection: the tag.
Matt Maddox - Tag Governance Tips and Best Practices
Get control of your own data to help your business get the greatest return on your digital marketing investment.
Chris O'Neill - Accurate data collection isn't easy. We can help.
View a high-level product demonstration focusing on the core capabilities of ObservePoint’s WebAssurance.
Till Buettner - The Perfect Dashboard Rocks
Create advanced dashboards to give more value to your organization and separate yourself from the competition.
Krista Seiden - Measurement for Growth
Move beyond the buzz and learn what growth marketing really is.
Judah Phillips - Machine Learning for Marketers: Predicting Tag Compliance
Learn about supervised machine learning in the context of tag auditing and monitoring.
Eric T. Peterson - Data Quality and the Digital World
Drill into the tactical changes that companies can make to ensure the best possible data for their Enterprise
David Booth - Marketing and the Era of Data Privacy
Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.
Colin Temple - Governing Digital Marketing Spend Practically and Reliably
Maintain and share a cohesive and coherent view of your digital channel's activities.
Chris Slovak - Customer-Centric Experience Through Data
Explore the intersection of customer experience, brand goals, and technology.
David Simon & Ali Haeri - Content Marketing That Drives Results
Learn how to turn a content strategy into real measurable success for your ad-tech B2B brand.
Patrick Hillery - 7 Cases Where You Can't Afford To Skip Analytics Testing
Streamline your analytics test plan process to ensure you are collecting the data you expect upon release.
Michele Goetz & Eric Dumain - Data Governance Is Data Strategy & Data Quality and the Digital World
In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.
Lara Fisher - ROI vs. ROAS Understand The Value of Your Marketing Efforts
Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.
Karen Bellin - Data & Analytics Ecosystem and the Marketing Cloud
Discover ways to refine and optimize existing products through data and analytics.
John Lovett - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI
Is your data strategy (or lack thereof) causing you to lose sleep at night?
Charles Farina - Google Marketing Platform Data Governance Features
Google Analytics has many features that are often under-utilized.
You know how to audit your data, but how do you measure your org’s ability to act on the data?
Even if your data is flawless, it won’t provide its full value unless your whole org has the vision to use it.
Chris Peters - Data Driven Mobile App Product Design
How can data influence product design in the mobile app world?