26:44This session outlines a framework for how you can effectively govern the fundamental mechanism of online data collection: the tag.
30:27Get control of your own data to help your business get the greatest return on your digital marketing investment.
13:52View a high-level product demonstration focusing on the core capabilities of ObservePoint’s WebAssurance.
23:31Create advanced dashboards to give more value to your organization and separate yourself from the competition.
29:42Move beyond the buzz and learn what growth marketing really is.
40:16Learn about supervised machine learning in the context of tag auditing and monitoring.
29:38Drill into the tactical changes that companies can make to ensure the best possible data for their Enterprise
29:32Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.
29:25Maintain and share a cohesive and coherent view of your digital channel's activities.
29:00Explore the intersection of customer experience, brand goals, and technology.
28:51Learn how to turn a content strategy into real measurable success for your ad-tech B2B brand.
27:29Streamline your analytics test plan process to ensure you are collecting the data you expect upon release.
46:56In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.
25:12Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.
36:52Discover ways to refine and optimize existing products through data and analytics.
31:20Is your data strategy (or lack thereof) causing you to lose sleep at night?
28:28Google Analytics has many features that are often under-utilized.
30:55Even if your data is flawless, it won’t provide its full value unless your whole org has the vision to use it.
28:01How can data influence product design in the mobile app world?
