This session outlines a framework for how you can effectively govern the fundamental mechanism of online data collection: the tag.
Get control of your own data to help your business get the greatest return on your digital marketing investment.
View a high-level product demonstration focusing on the core capabilities of ObservePoint’s WebAssurance.
Create advanced dashboards to give more value to your organization and separate yourself from the competition.
Move beyond the buzz and learn what growth marketing really is.
Learn about supervised machine learning in the context of tag auditing and monitoring.
Drill into the tactical changes that companies can make to ensure the best possible data for their Enterprise
Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.
Maintain and share a cohesive and coherent view of your digital channel's activities.
Explore the intersection of customer experience, brand goals, and technology.
Learn how to turn a content strategy into real measurable success for your ad-tech B2B brand.
Streamline your analytics test plan process to ensure you are collecting the data you expect upon release.
In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.
Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.
Discover ways to refine and optimize existing products through data and analytics.
Is your data strategy (or lack thereof) causing you to lose sleep at night?
Google Analytics has many features that are often under-utilized.
Even if your data is flawless, it won’t provide its full value unless your whole org has the vision to use it.
How can data influence product design in the mobile app world?