Analytics Summit 2018

  • Chris Baird, ObservePoint - Introducing the Tag Governance Framework26:44

    Chris Baird, ObservePoint - Introducing the Tag Governance Framework

    This session outlines a framework for how you can effectively govern the fundamental mechanism of online data collection: the tag.

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  • Matt Maddox, ObservePoint - Tag Governance Tips and Best Practices30:27

    Matt Maddox, ObservePoint - Tag Governance Tips and Best Practices

    Get control of your own data to help your business get the greatest return on your digital marketing investment.

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  • Chris O'Neill, ObservePoint - Accurate data collection isn't easy. We can help.13:52

    Chris O'Neill, ObservePoint - Accurate data collection isn't easy. We can help.

    View a high-level product demonstration focusing on the core capabilities of ObservePoint’s WebAssurance.

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  • Till Buettner, Deutsche Post DHL Group - The Perfect Dashboard Rocks23:31

    Till Buettner, Deutsche Post DHL Group - The Perfect Dashboard Rocks

    Create advanced dashboards to give more value to your organization and separate yourself from the competition.

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  • Krista Seiden, Google - Measurement for Growth29:42

    Krista Seiden, Google - Measurement for Growth

    Move beyond the buzz and learn what growth marketing really is.

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  • Judah Phillips, Vizadata - Machine Learning for Marketers: Predicting Tag Compliance40:16

    Judah Phillips, Vizadata - Machine Learning for Marketers: Predicting Tag Compliance

    Learn about supervised machine learning in the context of tag auditing and monitoring.

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  • Eric T. Peterson, Analytics Demystified - Data Quality and the Digital World29:38

    Eric T. Peterson, Analytics Demystified - Data Quality and the Digital World

    Drill into the tactical changes that companies can make to ensure the best possible data for their Enterprise

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  • David Booth, Cardinal Path - Marketing and the Era of Data Privacy29:32

    David Booth, Cardinal Path - Marketing and the Era of Data Privacy

    Get your data in order and achieve a transparent view of the organization’s entire digital data ecosystem.

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  • Colin Temple, Napkyn Analytics - Governing Digital Marketing Spend Practically and Reliably29:25

    Colin Temple, Napkyn Analytics - Governing Digital Marketing Spend Practically and Reliably

    Maintain and share a cohesive and coherent view of your digital channel's activities.

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  • Chris Slovak, Tealium - Customer-Centric Experience Through Data29:00

    Chris Slovak, Tealium - Customer-Centric Experience Through Data

    Explore the intersection of customer experience, brand goals, and technology.

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  • David Simon & Ali Haeri, SteelHouse - Content Marketing That Drives Results28:51

    David Simon & Ali Haeri, SteelHouse - Content Marketing That Drives Results

    Learn how to turn a content strategy into real measurable success for your ad-tech B2B brand.

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  • Patrick Hillery, ObservePoint - 7 Cases Where You Can't Afford To Skip Analytics Testing27:29

    Patrick Hillery, ObservePoint - 7 Cases Where You Can't Afford To Skip Analytics Testing

    Streamline your analytics test plan process to ensure you are collecting the data you expect upon release.

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  • Michele Goetz, Forrester & Eric Dumain, ObservePoint - Data Governance Is Data Strategy & Data Quality and the Digital World46:56

    Michele Goetz, Forrester & Eric Dumain, ObservePoint - Data Governance Is Data Strategy & Data Quality and the Digital World

    In today’s hyper-competitive digital landscape, data strategy and data governance need to converge for businesses to thrive.

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  • Lara Fisher, Blast Analytics & Marketing - ROI vs. ROAS Understand The Value of Your Marketing Efforts25:12

    Lara Fisher, Blast Analytics & Marketing - ROI vs. ROAS Understand The Value of Your Marketing Efforts

    Learn how you can use digital analytics solutions to compare marketing campaigns, measure performance, and improve ROI.

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  • Karen Bellin, Mirum Agency - Data & Analytics Ecosystem and the Marketing Cloud36:52

    Karen Bellin, Mirum Agency - Data & Analytics Ecosystem and the Marketing Cloud

    Discover ways to refine and optimize existing products through data and analytics.

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  • John Lovett, Search Discovery - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI31:20

    John Lovett, Search Discovery - Data, data, everywhere: Leveraging an actionable data strategy to understand your marketing ROI

    Is your data strategy (or lack thereof) causing you to lose sleep at night?

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  • Charles Farina, Analytics Pros - Google Marketing Platform Data Governance Features28:28

    Charles Farina, Analytics Pros - Google Marketing Platform Data Governance Features

    Google Analytics has many features that are often under-utilized.

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  • Jennifer Kunz, 33 Sticks - You know how to audit your data, but how do you measure your org’s ability to act on the data?30:55

    Jennifer Kunz, 33 Sticks - You know how to audit your data, but how do you measure your org’s ability to act on the data?

    Even if your data is flawless, it won’t provide its full value unless your whole org has the vision to use it.

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  • Chris Peters, Cognetik - Data Driven Mobile App Product Design28:01

    Chris Peters, Cognetik - Data Driven Mobile App Product Design

    How can data influence product design in the mobile app world?

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