Analytics Summit 2017
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22:00Watch VideoData Governance Automation in 2018 — Think Global, Act Local
Discover the state of the 2018 business processes and data governance automation model, to quickly collect relevant and accurate data.
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31:19Watch VideoCombining Multiple Data Sources to Tell the Whole Story
Unpack how to leverage GDPR and the work required to help establish data as a priority in your organization.
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26:25Watch VideoHow MarTech Management Closes The Data Governance Loop
Discover how marketing technologists should focus their efforts to create a convergence of clean, enriched data.
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19:46Watch VideoHow to Build a Testing Optimization Center of Excellence
With so many moving parts across an organization, how do you get started thinking about a best testing program?
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48:59Watch VideoDigital Intelligence: The Strategy For Engagement Success With Data, Analytics & Tech
Firms must use what they know of their customers to deliver digital experiences during moments of engagement.
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25:23Watch VideoAgility and Component-ability in Analytics in 2018
Embracing agility and breaking work into components may be one way to stay ahead of workloads in 2018.
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31:42Watch VideoLooking Forward to 2018 and Beyond: Where the Data is Taking Us
Krista covers three areas of focus to make data more attributable, simple, and useful.
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36:31Watch VideoMarketing Analytics in the Age of Machine Learning
Explore ways to incorporate AI & ML into your marketing—or risk being left behind.
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28:47Watch VideoActionable Uses of Google Analytics
Explore ways to incorporate AI & ML into your marketing—or risk being left behind.
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33:34Watch VideoEffective Strategies for Building a Data-Driven Culture
Learn about the common barriers as well as best practices and strategies for building a data-driven culture.
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34:53Watch VideoCustomer Intelligence Rockstar Tips and Tricks
Rapid-fire tips and tricks to help you get more value out of your customer data in Adobe Analytics.
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23:30Watch VideoHow GDPR is a Prime Opportunity for Data Professionals
Learn how to become an analytics hero by connecting clickstream, paid, social (Twitter, FB, YT) and CRM data with 0 costs.
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26:10Watch Video7 Strategies for Mobile App Analytics Testing in 2018
Mobile app testing is still a bit like the wild west, reign in your strategy with these seven best practices.
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28:42Watch VideoShow Me the Money: How Page Speed Impacts Your Bottom Line
Learn how to determine how much page speed is influencing your company's success.
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29:35Watch Video10 Organizational Tips to Get the Most Out of Your Data
Tips focusing on creating a working environment that optimizes output across implementation and analysis.
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31:22Watch VideoTen Tips For Presenting Data
This session delivers practical data visualization tips, that any analyst can use (regardless of the tool).
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17:37Watch VideoDriving True Value: Moving Your Data Stream Beyond the Click
Learn how to drive value from your data stream by driving economic, revenue and cultural value from your data.
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27:22Watch VideoIn Stitches: Assembling a Complete Visitor Data Profile
Setting the foundation. Merging online and offline data. Cross device tracking. Visitor authentication. Data validation.
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24:54Watch VideoStandardizing Reporting In A Growing Media Landscape
Learn how Nickelodeon is standardizing reporting as they continue to increase the amount of technologies in their stack.
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26:43Watch VideoThey Came, Now What? Translating Emotion to Targeted Activity
Learn how to use credible data to create an emotional connection and link that connection back to an action.
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