Analytics Summit 2017

  • Eric Dumain, ObservePoint - Data Governance Automation in 2018 — Think Global, Act Local22:00

    Eric Dumain, ObservePoint - Data Governance Automation in 2018 — Think Global, Act Local

    Discover the state of the 2018 business processes and data governance automation model, to quickly collect relevant and accurate data.

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  • Adam Corey, Tealium - How GDPR is a Prime Opportunity for Data Professionals31:19

    Adam Corey, Tealium - How GDPR is a Prime Opportunity for Data Professionals

    Unpack how to leverage GDPR and the work required to help establish data as a priority in your organization.

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  • Ken Holladay, ObservePoint - How MarTech Management Closes The Data Governance Loop26:25

    Ken Holladay, ObservePoint - How MarTech Management Closes The Data Governance Loop

    Discover how marketing technologists should focus their efforts to create a convergence of clean, enriched data.

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  • David Rogers, Slalom - How to Build a Testing Optimization Center of Excellence19:46

    David Rogers, Slalom - How to Build a Testing Optimization Center of Excellence

    With so many moving parts across an organization, how do you get started thinking about a best testing program?

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  • James McCormick, Forrester & John Pestana, ObservePoint - Digital Intelligence: The Strategy For Engagement Success With Data & Analytics48:59

    James McCormick, Forrester & John Pestana, ObservePoint - Digital Intelligence: The Strategy For Engagement Success With Data & Analytics

    Firms must use what they know of their customers to deliver digital experiences during moments of engagement.

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  • Mike Harmanos, Yamaha Corporation of America - Agility and Component-ability in Analytics in 201825:23

    Mike Harmanos, Yamaha Corporation of America - Agility and Component-ability in Analytics in 2018

    Embracing agility and breaking work into components may be one way to stay ahead of workloads in 2018.

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  • Krista Seiden, Google, Looking Forward to 2018 and Beyond: Where the Data is Taking Us31:42

    Krista Seiden, Google, Looking Forward to 2018 and Beyond: Where the Data is Taking Us

    Krista covers three areas of focus to make data more attributable, simple, and useful.

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  • David Booth, Cardinal Path - Marketing Analytics in the Age of Machine Learning36:31

    David Booth, Cardinal Path - Marketing Analytics in the Age of Machine Learning

    Explore ways to incorporate AI & ML into your marketing—or risk being left behind.

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  • Charles Farina, Analytics Pros - Actionable Uses of Google Analytics28:47

    Charles Farina, Analytics Pros - Actionable Uses of Google Analytics

    Explore ways to incorporate AI & ML into your marketing—or risk being left behind.

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  • Brent Dykes, Domo - Effective Strategies for Building a Data-Driven Culture33:34

    Brent Dykes, Domo - Effective Strategies for Building a Data-Driven Culture

    Learn about the common barriers as well as best practices and strategies for building a data-driven culture.

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  • Ben Gaines, Adobe - Customer Intelligence Rockstar Tips and Tricks34:53

    Ben Gaines, Adobe - Customer Intelligence Rockstar Tips and Tricks

    Rapid-fire tips and tricks to help you get more value out of your customer data in Adobe Analytics.

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  • Daniel Herdean, Cognetik - Combining Multiple Data Sources to Tell the Whole Story23:30

    Daniel Herdean, Cognetik - Combining Multiple Data Sources to Tell the Whole Story

    Learn how to become an analytics hero by connecting clickstream, paid, social (Twitter, FB, YT) and CRM data with 0 costs.

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  • Sun Sneed, ObservePoint - 7 Strategies for Mobile App Analytics Testing in 201826:10

    Sun Sneed, ObservePoint - 7 Strategies for Mobile App Analytics Testing in 2018

    Mobile app testing is still a bit like the wild west, reign in your strategy with these seven best practices.

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  • Roopa Carpenter, Blast Analytics & Marketing - Show Me the Money: How Page Speed Impacts Your Bottom Line28:42

    Roopa Carpenter, Blast Analytics & Marketing - Show Me the Money: How Page Speed Impacts Your Bottom Line

    Learn how to determine how much page speed is influencing your company's success.

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  • Peter Symuleski, NBC Universal - 10 Organizational Tips to Get the Most Out of Your Data29:35

    Peter Symuleski, NBC Universal - 10 Organizational Tips to Get the Most Out of Your Data

    Tips focusing on creating a working environment that optimizes output across implementation and analysis.

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  • Michele Kiss, Analytics Demystified - Ten Tips For Presenting Data31:22

    Michele Kiss, Analytics Demystified - Ten Tips For Presenting Data

    This session delivers practical data visualization tips, that any analyst can use (regardless of the tool).

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  • Eric Myers, Keystone Solutions - Driving True Value: Moving Your Data Stream Beyond the Click17:37

    Eric Myers, Keystone Solutions - Driving True Value: Moving Your Data Stream Beyond the Click

    Learn how to drive value from your data stream by driving economic, revenue and cultural value from your data.

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  • Danielle Ackles & Scott Cannon, Merkle - In Stitches: Assembling a Complete Visitor Data Profile27:22

    Danielle Ackles & Scott Cannon, Merkle - In Stitches: Assembling a Complete Visitor Data Profile

    Setting the foundation. Merging online and offline data. Cross device tracking. Visitor authentication. Data validation.

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  • Oren Kessler, Viacom - Standardizing Reporting In A Growing Media Landscape24:54

    Oren Kessler, Viacom - Standardizing Reporting In A Growing Media Landscape

    Learn how Nickelodeon is standardizing reporting as they continue to increase the amount of technologies in their stack.

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  • Matt Gellis, Keystone Solutions - They Came, Now What? Translating Emotion to Targeted Activity26:43

    Matt Gellis, Keystone Solutions - They Came, Now What? Translating Emotion to Targeted Activity

    Learn how to use credible data to create an emotional connection and link that connection back to an action.

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