Michele Kiss - Pairing Analytics with Qualitative Methods to Understand the WHY
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
Most Recent Content
26:56Peter O'Neill - Google Analytics Crash Course: 30 of the Best Tricks and Hacks
Learn simple tricks to improve data quality and extract actionable insights from Google Analytics.
21:38David DeVisser - Stop Analyzing Devices—Start Understanding the People
Devices don't buy things—people do.
30:01Jason Thompson - How to Sell Your Boss On a Digital Data Layer
This session provides tools to sell your boss on making the investment for a solid data layer foundation.
28:36Lori McNeill - No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners
Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.
27:14Judah Phillips - Data Stewardship in Digital Analytics
Learn how to appoint a data steward and create more value with analytics.
22:44Daryl Acumen - Keeping Your Analytics Clean and Consistent Across Business Units
This session covers threats in maintaining analytics across business units and demonstrates why it is critical to audit your deployments.
28:40Lee Isensee - Hey Siri, What Are App Analytics?
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
25:30Matt Maddox - Advanced User Journeys: Best Practices and Troubleshooting Tips
This session offers tips for maintaining User Journeys and for jQuery or JavaScript actions.
31:28Bob Selfridge - Improving Data Supply Chain
Learn about self-service access to evaluate, enrich and process information and provide the ability to leverage data for multiple uses.
35:54Best Practices for Testing, Adapting, and Personalizing the User Experience
Learn best practices for building a culture of optimization and personalizing the online experience.
30:38Team Demystified- Debugging Code, People, and Habits: Tips for Better Data Quality Management
Learn Team Demystified's best tips to manage data quality in both Google Analytics and Adobe Analytics.
30:35Pat Hillery - You Know You Need to Document Your Analytics—Here’s the Shortcut
Learn how to quickly create a new, useful SDR and then automatically keep it up to date.
28:36Matt Langie - The Power of Human Engagement in a Digital World
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
29:53Matt Gellis - Data Integrity - Why Your Data May Be Wrong
Take a practical look at the true impact of data credibility issue on the cost of analytics within an organization.
26:55Chris Slovak - 5 Steps For Balancing Customer Experience with Data Governance
Learn to make sense of the current legal landscape, and ensure successful integration across your organization.
26:52Matt Hertig- The Truth About Marketing Analytics
Join Matt for this engaging session as he shares the best solutions to automate your marketing data gathering process.
22:32Jason Call - Dynamic Dashboards: Make Your Data Work for You
This session is a tactical deep-dive with a few quick tricks that will show you how to build a dynamic analytics dashboard, step-by-step.
30:20Eric Matisoff - Become an Adobe Analytics Master
This session addresses the most powerful ways that Adobe Analytics customers are using those features.
34:08Rusty Warner & Susan Vertrees- Mastering Customer Behavior Data with Centers of Excellence
This presentation shows where orgs are losing confidence in data and provides suggestions for improving holistic data usability.
33:10Brent Dykes - Data Storytelling: The Essential Data Science Skill Everyone Needs
