Learn simple tricks to improve data quality and extract actionable insights from Google Analytics.
Devices don't buy things—people do.
This session provides tools to sell your boss on making the investment for a solid data layer foundation.
Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.
Learn how to appoint a data steward and create more value with analytics.
This session covers threats in maintaining analytics across business units and demonstrates why it is critical to audit your deployments.
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Learn about self-service access to evaluate, enrich and process information and provide the ability to leverage data for multiple uses.
Learn best practices for building a culture of optimization and personalizing the online experience.
Learn Team Demystified's best tips to manage data quality in both Google Analytics and Adobe Analytics.
Learn how to quickly create a new, useful SDR and then automatically keep it up to date.
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
Take a practical look at the true impact of data credibility issue on the cost of analytics within an organization.
Learn to make sense of the current legal landscape, and ensure successful integration across your organization.
Join Matt for this engaging session as he shares the best solutions to automate your marketing data gathering process.
This session is a tactical deep-dive with a few quick tricks that will show you how to build a dynamic analytics dashboard, step-by-step.
This session addresses the most powerful ways that Adobe Analytics customers are using those features.
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
This presentation shows where orgs are losing confidence in data and provides suggestions for improving holistic data usability.