Analytics Summit 2016
Peter O'Neill - Google Analytics Crash Course: 30 of the Best Tricks and Hacks
Learn simple tricks to improve data quality and extract actionable insights from Google Analytics.
David DeVisser - Stop Analyzing Devices—Start Understanding the People
Devices don't buy things—people do.
Jason Thompson - How to Sell Your Boss On a Digital Data Layer
This session provides tools to sell your boss on making the investment for a solid data layer foundation.
Lori McNeill - No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners
Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.
Judah Phillips - Data Stewardship in Digital Analytics
Learn how to appoint a data steward and create more value with analytics.
Daryl Acumen - Keeping Your Analytics Clean and Consistent Across Business Units
This session covers threats in maintaining analytics across business units and demonstrates why it is critical to audit your deployments.
Lee Isensee - Hey Siri, What Are App Analytics?
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Matt Maddox - Advanced User Journeys: Best Practices and Troubleshooting Tips
Bob Selfridge - Improving Data Supply Chain
Learn about self-service access to evaluate, enrich and process information and provide the ability to leverage data for multiple uses.
Best Practices for Testing, Adapting, and Personalizing the User Experience
Learn best practices for building a culture of optimization and personalizing the online experience.
Team Demystified- Debugging Code, People, and Habits: Tips for Better Data Quality Management
Learn Team Demystified's best tips to manage data quality in both Google Analytics and Adobe Analytics.
Pat Hillery - You Know You Need to Document Your Analytics—Here’s the Shortcut
Learn how to quickly create a new, useful SDR and then automatically keep it up to date.
Matt Langie - The Power of Human Engagement in a Digital World
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
Matt Gellis - Data Integrity - Why Your Data May Be Wrong
Take a practical look at the true impact of data credibility issue on the cost of analytics within an organization.
Chris Slovak - 5 Steps For Balancing Customer Experience with Data Governance
Learn to make sense of the current legal landscape, and ensure successful integration across your organization.
Matt Hertig- The Truth About Marketing Analytics
Join Matt for this engaging session as he shares the best solutions to automate your marketing data gathering process.
Jason Call - Dynamic Dashboards: Make Your Data Work for You
This session is a tactical deep-dive with a few quick tricks that will show you how to build a dynamic analytics dashboard, step-by-step.
Eric Matisoff - Become an Adobe Analytics Master
This session addresses the most powerful ways that Adobe Analytics customers are using those features.
Michele Kiss - Pairing Analytics with Qualitative Methods to Understand the WHY
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
Rusty Warner & Susan Vertrees- Mastering Customer Behavior Data with Centers of Excellence
This presentation shows where orgs are losing confidence in data and provides suggestions for improving holistic data usability.