Analytics Summit 2016

  • Peter O'Neill - Google Analytics Crash Course: 30 of the Best Tricks and Hacks26:56

    Peter O'Neill - Google Analytics Crash Course: 30 of the Best Tricks and Hacks

    Learn simple tricks to improve data quality and extract actionable insights from Google Analytics.

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  • David DeVisser - Stop Analyzing Devices—Start Understanding the People21:38

    David DeVisser - Stop Analyzing Devices—Start Understanding the People

    Devices don't buy things—people do.

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  • Jason Thompson - How to Sell Your Boss On a Digital Data Layer30:01

    Jason Thompson - How to Sell Your Boss On a Digital Data Layer

    This session provides tools to sell your boss on making the investment for a solid data layer foundation.

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  • Lori McNeill - No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners28:36

    Lori McNeill - No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners

    Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.

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  • Judah Phillips - Data Stewardship in Digital Analytics27:14

    Judah Phillips - Data Stewardship in Digital Analytics

    Learn how to appoint a data steward and create more value with analytics.

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  • Daryl Acumen - Keeping Your Analytics Clean and Consistent Across Business Units22:44

    Daryl Acumen - Keeping Your Analytics Clean and Consistent Across Business Units

    This session covers threats in maintaining analytics across business units and demonstrates why it is critical to audit your deployments.

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  • Lee Isensee - Hey Siri, What Are App Analytics?28:40

    Lee Isensee - Hey Siri, What Are App Analytics?

    This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.

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  • Matt Maddox - Advanced User Journeys: Best Practices and Troubleshooting Tips25:30

    Matt Maddox - Advanced User Journeys: Best Practices and Troubleshooting Tips

    This session offers tips for maintaining User Journeys and for jQuery or JavaScript actions.

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  • Bob Selfridge - Improving Data Supply Chain31:28

    Bob Selfridge - Improving Data Supply Chain

    Learn about self-service access to evaluate, enrich and process information and provide the ability to leverage data for multiple uses.

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  • Best Practices for Testing, Adapting, and Personalizing the User Experience35:54

    Best Practices for Testing, Adapting, and Personalizing the User Experience

    Learn best practices for building a culture of optimization and personalizing the online experience.

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  • Team Demystified- Debugging Code, People, and Habits: Tips for Better Data Quality Management30:38

    Team Demystified- Debugging Code, People, and Habits: Tips for Better Data Quality Management

    Learn Team Demystified's best tips to manage data quality in both Google Analytics and Adobe Analytics.

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  • Pat Hillery - You Know You Need to Document Your Analytics—Here’s the Shortcut30:35

    Pat Hillery - You Know You Need to Document Your Analytics—Here’s the Shortcut

    Learn how to quickly create a new, useful SDR and then automatically keep it up to date.

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  • Matt Langie - The Power of Human Engagement in a Digital World28:36

    Matt Langie - The Power of Human Engagement in a Digital World

    Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level

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  • Matt Gellis - Data Integrity - Why Your Data May Be Wrong29:53

    Matt Gellis - Data Integrity - Why Your Data May Be Wrong

    Take a practical look at the true impact of data credibility issue on the cost of analytics within an organization.

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  • Chris Slovak - 5 Steps For Balancing Customer Experience with Data Governance26:55

    Chris Slovak - 5 Steps For Balancing Customer Experience with Data Governance

    Learn to make sense of the current legal landscape, and ensure successful integration across your organization.

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  • Matt Hertig- The Truth About Marketing Analytics26:52

    Matt Hertig- The Truth About Marketing Analytics

    Join Matt for this engaging session as he shares the best solutions to automate your marketing data gathering process.

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  • Jason Call - Dynamic Dashboards: Make Your Data Work for You22:32

    Jason Call - Dynamic Dashboards: Make Your Data Work for You

    This session is a tactical deep-dive with a few quick tricks that will show you how to build a dynamic analytics dashboard, step-by-step.

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  • Eric Matisoff - Become an Adobe Analytics Master30:20

    Eric Matisoff - Become an Adobe Analytics Master

    This session addresses the most powerful ways that Adobe Analytics customers are using those features.

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  • Michele Kiss - Pairing Analytics with Qualitative Methods to Understand the WHY26:34

    Michele Kiss - Pairing Analytics with Qualitative Methods to Understand the WHY

    Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.

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  • Rusty Warner & Susan Vertrees- Mastering Customer Behavior Data with Centers of Excellence34:08

    Rusty Warner & Susan Vertrees- Mastering Customer Behavior Data with Centers of Excellence

    This presentation shows where orgs are losing confidence in data and provides suggestions for improving holistic data usability.

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