Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday

November 8, 2018 Matthew Maddox

$5.8 billion. That’s how much analysts predict consumers will spend online on Black Friday—a 15% increase from 2017. 

That’s not just a lot of revenue to capture, it’s a lot of data to collect. And eCommerce companies need to be ready to capitalize on the wealth of data coming their way this holiday season. 

In this eBook, Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday, you will learn how to:

  • Check your analytics are tracking on websites and mobile apps
  • Ensure quality for high volumes of customer data
  • Prepare your implementation for the holiday lockdown

Fill out the form to download your copy.

About the Author

Matthew Maddox

Matt’s mission as the Director of Enablement at ObservePoint is to educate customers to use the marketing technologies they select for their sites most effectively. Matt delivered training at Omniture and Adobe for over eight years before joining ObservePoint. He was the dedicated trainer for several global companies, creating and delivering custom courses based on their corporate business requirements. With a wealth of experience solving analytics questions in many industry verticals, including e-commerce, media, finance, lead generation and automotive, Matt offers sound direction and analytics insight.

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