Maintaining accurate data is no easy task. Tags break, implementations malfunction, and teams fail to communicate. Problems like these surface from time to time and can cause your analytics data to be downright scary.
But there is no need to fear. There are best practices and strategies that will allow you to turn major barriers into minor speed bumps.
In this eBook, Got Scary Analytics Data? 7 Things You Can Do About It, you'll learn how to:
- Promote a qualified data quality owner
- Define and deploy a tag governance strategy
- Use automation to identify and fix errors
- Improve communication between teams
- Prevent unauthorized data collection
- Maintain accurate data on an ongoing basis
- Define rules to test against your digital data collection
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