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Mobile App Metrics: Are You Measuring What Matters?

June 28, 2016

The increasing use of mobile applications makes it possible for organizations to harvest an enormous amount of customer data to inform strategic decisions surrounding mobile. However, extracting and processing user data through a mobile app has unique challenges, as well as opportunities.

Acquiring, engaging and retaining your customers can only happen when your data gives you a 360 degree view of the user experience.

In this collaborative webinar between Numeric Analytics and ObservePoint, you will discover:

  • All the steps that should be tracked in the user lifecycle
  • Specific metrics for measuring user experience
  • How to avoid common pitfalls in your mobile data analysis

To learn about how to get the most out of your mobile app analytics, fill out the form and watch this on-demand webinar.

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