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Analytics Testing with ObservePoint Is an Ongoing Practice
Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing exp...
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2020 Digital Analytics and Governance Report
Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.
2020 Marketing: 4 Ways Your Performance Measurement Needs to Evolve Heading Into the Next Decade
Learn how to improve your performance measurement into the future in this eBook.
Top 16 Takeaways from Analytics Leaders in 2020
This eBook includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.
The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More
Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.
Testing Is Trusting: How to Apply Test Automation to Analytics Data
Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.
Global IT Solutions Company Uses Test Automation to Optimize Their Website
Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.
The State of Marketing Attribution in 2019
Learn why people don't trust what their attribution programs tell them, and why that lack of trust has everything to do with the data feeding their models in this whitepaper.
How to Conduct a Google Analytics Audit
You need to regularly audit Google Analytics to maintain accurate data over time. Learn how to effectively conduct a Google Analytics audit in this blog post.
What Is an Analytics Implementation?
To take your business to the next level you need an analytics implementation. In this blog post you'll learn about what an analytics implementation is and why you need one.
Finning Automates QA for Efficient and Secure Technology Deployment
Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App
Optimizing mobile experiences is more important than ever. Learn how to optimize your customer experiences with mobile app analytics in this blog post.
Scary Analytics Data? 7 Things You Can Do About It
This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
4 Ways to Align Marketing and IT Analytics Implementation Workflows
Learn the 4 ways to align your marketing and IT analytics teams in this eBook.
Migrating from Adobe DTM to Adobe Launch [Infographic]
The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic
2019 Marketing Benchmark Report
Learn how marketers are facing significant challenges in tracking, measuring, and making sense of their data in this report.
Addressing the ICO's Cookie Restrictions for Digital Analytics
Learn what you need to know about the ICO's new cookie guidance in this blog post.
Why Data Visualization Tools Aren’t Enough
Learn why maintaining a focus on data visualization instead of data quality is limiting your insights for marketing attribution in this blog post.
Demystifying Attribution Models to Bring Clarity to Your Business
Customer journeys are rarely linear, making it tough to tie individual customer interactions back to business outcomes, but it can be done. Learn more in this blog post.
How to Conduct Cross-Device Analytics Testing with LiveConnect
Learn how LiveConnect can help you ensure positive customer experiences across devices by allowing you to test your marketing implementation on your devices in real-time.
5 Steps to Scale Campaign Classifications and Metadata