Reports
2023 Web Governance Report
We scanned the pages, tags, and cookies of over 11,000 homepages for our annual Web Governance report. See how you stack up!
2018 Digital Analytics & Data Governance Report
See the latest trends in digital analytics and data governance in 2018.
Consent Management Platforms: Adoption & Market Share Analysis
We wanted to know how mature organizations are in Consent Management Platform adoption, which CMPs have the bulk of the market share, and what the differences are between the US and the EU.
2022 Digital Governance Report
Find out how companies are responding to virtual adaptations and rapid changes in tracking technology and privacy regulation enforcement in this year's Digital Governance Report.
Counting Cookies: The Reliance, the Risk, and the Remedy
How ready is the industry for cookies to crumble? Are you prepared? Find out in this report which studied third-party cookie dependency in the UK, US and Australia.
2021 Digital Analytics & Governance Report
Discover how to become more data-driven, align with privacy standards, and improve your campaign management in the 2021 Digital Analytics & Data Governance Report.
The Four Essential Steps to Transform into an Insights-Driven Business
Discover how to simplify the process of becoming insights-driven in this 4-step model from Forrester
The Total Economic Impact™ of ObservePoint
This Forrester TEI™ report demonstrates how ObservePoint helps organizations save budget and grow revenue with automated data governance.
Advance Your Customer Analytics Maturity
Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report
2020 Digital Analytics and Governance Report
Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.
Come Together (Right Now) To Deliver The Next Best Experience
Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.
2019 Digital Analytics and Governance Report
Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.
The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab
Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.
Data Quality and the Digital World: A Web Analytics Demystified White Paper
This report gives ten tips on collecting and acting on reliable, trustworthy data.