Demystifying Attribution Models: Bring Clarity to Your Business

There are a lot of attribution models out there, each with their own merits and shortcomings. So how do you choose which one is right for your business?

Learn how to:

  • Evaluate the pros and cons of each single and multi-touch attribution model
  • Move toward sophisticated, machine-led attribution that more accurately assesses which interactions contribute to conversion, and which do not
  • Implement an automated solution for machine-led attribution that delivers real-time, holistic insights
Previous Flipbook
7 Key Takeaways from the 2020 Marketing Attribution Symposium
7 Key Takeaways from the 2020 Marketing Attribution Symposium

Discover key takeaways from the marketing, analytics, and attribution experts that spoke at the 2020 Market...

Next Item
Overcome the 8 Most Frustrating Campaign Tracking Limitations
Overcome the 8 Most Frustrating Campaign Tracking Limitations

Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campai...