There are a lot of attribution models out there, each with their own merits and shortcomings. So how do you choose which one is right for your business?
Learn how to:
- Evaluate the pros and cons of each single and multi-touch attribution model
- Move toward sophisticated, machine-led attribution that more accurately assesses which interactions contribute to conversion, and which do not
- Implement an automated solution for machine-led attribution that delivers real-time, holistic insights