Do you want to prevent disaster? If you're a digital analytics professional, then here's your chance.
Taking a proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your implementation, boosting your credibility. Yes please.
This ebook, How to Catch Analytics Errors Before They Destroy Your Credibility, offers ways you can become your company’s data quality guru and catch analytics errors before they happen, including how to:
- Address data quality issues before they reach a production environment, with less risk and cost
- Focus on implementing tag governance in early development environments, such as staging, dev, and QA
- Instill a culture of proactive tag governance
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