7 Deadly Sins of A/B Testing

August 4, 2016 Mackenzie Knapp

A/B testing is something that every business can, and should, be doing. However, testing ineffectively comes at a huge expense and too many companies waste time and money by making simple mistakes.

Join website optimization specialist, Seth Hutchings, and Mackenzie Knapp, as they discuss the seven most common mistakes made when A/B testing, and how to avoid them.

In this webinar you will discover:

  • Why the goals for your tests may be all wrong
  • A proven step-by-step methodology to drive a better testing strategy
  • How real companies gained (or lost) a competitive advantage through A/B testing efforts

Fill out the form to the right to reserve your seat.

About the Author

Mackenzie Knapp

As the most tenured consultant for ObservePoint's Professional Services department, Mackenzie Rae Knapp consults over 17 multinational clients on their implementation of digital marketing and data governance. Her intellectual curiosity to find meaning and trends where there appeared to be none was heavily applied to financial analytics at startups and boutique firms and later expanded to Fortune 500 behemoths such as BlackRock & Cisco Systems. Mackenzie's innovative approach helped to collaboratively bring about several new product offerings such as Release Validation and Implementation Validation. She now helps clients polish or pioneer their data quality processes through SDR creation and automation and uses ObservePoint-based data to build historical reporting dashboards on web analytics KPIs.

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