Digital Analytics

  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • Top 16 Takeaways from Analytics Leaders in 2020

    Top 16 Takeaways from Analytics Leaders in 2020

    This eBook includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

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  • Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.

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  • How to Conduct a Google Analytics Audit

    How to Conduct a Google Analytics Audit

    You need to regularly audit Google Analytics to maintain accurate data over time. Learn how to effectively conduct a Google Analytics audit in this blog post.

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  • What Is an Analytics Implementation?

    What Is an Analytics Implementation?

    To take your business to the next level you need an analytics implementation. In this blog post you'll learn about what an analytics implementation is and why you need one.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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  • Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Optimizing mobile experiences is more important than ever. Learn how to optimize your customer experiences with mobile app analytics in this blog post.

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  • Scary Analytics Data? 7 Things You Can Do About It

    Scary Analytics Data? 7 Things You Can Do About It

    This eBook discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.

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  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this eBook.

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  • Migrating from Adobe DTM to Adobe Launch: An Infographic

    Migrating from Adobe DTM to Adobe Launch: An Infographic

    The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic

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  • Addressing the ICO's Cookie Restrictions for Digital Analytics

    Addressing the ICO's Cookie Restrictions for Digital Analytics

    Learn what you need to know about the ICO's new cookie guidance in this blog post.

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  • How to Conduct Cross-Device Analytics Testing with LiveConnect

    How to Conduct Cross-Device Analytics Testing with LiveConnect

    Learn how LiveConnect can help you ensure positive customer experiences across devices by allowing you to test your marketing implementation on your devices in real-time.

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  • Analytics Testing with ObservePoint Is an Ongoing Practice

    Analytics Testing with ObservePoint Is an Ongoing Practice

    Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.

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  • Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running

    This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.

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  • 21 Point Google Analytics Audit

    21 Point Google Analytics Audit

    This eBook is a 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.

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  • 21 Point Adobe Analytics Audit

    21 Point Adobe Analytics Audit

    Discover 21 tips to improve your Adobe Analytics implementation and web analytics data. Download your free copy.

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  • 2019 Digital Analytics and Governance Report

    2019 Digital Analytics and Governance Report

    Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.

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  • Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    This Forrester Report walks through a five-competency strategy to teach you how to make better decisions faster by focusing on what matters most with data collection.

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  • 2018 Digital Analytics & Data Governance Report

    2018 Digital Analytics & Data Governance Report

    See the latest trends in digital analytics and data governance in 2018.

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