Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running
This eBook walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.
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2019 Digital Analytics and Governance Report
Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.
Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers
This Forrester Report walks through a five-competency strategy to teach you how to make better decisions faster by focusing on what matters most with data collection.
2018 Digital Analytics & Data Governance Report
See the latest trends in digital analytics and data governance in 2018.
How to Catch Analytics Errors Before They Destroy Your Credibility
Take a proactive approach to governing your analytics and marketing tags so you can avoid losing face with people that need your data.
Top 21 Takeaways from Analytics Thought Leaders in 2018
Learn from best-in-class professionals and practitioners about how to govern analytics in 2018.
Google Analytics Crash Course: 25 of the Best Tricks and Hacks
Analytics solutions are constantly changing, making it hard to keep up. Learn the 25 most beneficial tricks and hacks for Google Analytics.
Krista Seiden - Measurement for Growth
Move beyond the buzz and learn what growth marketing really is.
How to Solve the 4 Most Common Challenges in Campaign Tracking
This eBook explains best practices for standardizing, generating, storing, and validating tracking links to ensure your campaigns have high-quality data that you can feel comfortable acting on.
Actionable Uses of Google Analytics
Explore ways to incorporate AI & ML into your marketing—or risk being left behind.
How Analytics and Marketing Tags Break
Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.
Securing Your Analytics for a Stress-Free Black Friday and Cyber Monday
Learn how you can lock down your analytics implementation in time for the coming holiday shopping season.
Ten Tips For Presenting Data
This session delivers practical data visualization tips, that any analyst can use (regardless of the tool).
Till Buettner - The Perfect Dashboard Rocks
Create advanced dashboards to give more value to your organization and separate yourself from the competition.
2018 Analytics Advice from 27 Industry Leaders
Discover the top insights from of 27 industry influencers and thought leaders in the analytics space. Download the eBook to succeed in analytics in 2018.
Karen Bellin - Data & Analytics Ecosystem and the Marketing Cloud
Discover ways to refine and optimize existing products through data and analytics.
Thinking about a Web Analytics Audit? Consider These 5 Questions
Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.
Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)
This article discusses how poor data quality could negatively impact your ability to measure user behavior.
How to Use Adobe Target’s Category Affinity for Website Personalization
34% of US online adults say they prefer to shop with retailers who use personal information to improve their shopping experience. Learn how to use Adobe Target's category affinity for website...
Implementing ObservePoint for use with Adobe Analytics
Learn how you can test your Adobe Analytics implementation using ObservePoint.