Digital Analytics

  • Demystifying Attribution Models: Bring Clarity to Your Business

    Demystifying Attribution Models: Bring Clarity to Your Business

    Learn the pros and cons of each attribution model—from simple models to advanced machine-led attribution—and see how you can use each of these lenses to inform a sophisticated attribution strategy.

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  • Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

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  • 5 Tips to Recession-Proof Your Marketing Investments

    5 Tips to Recession-Proof Your Marketing Investments

    Learn how to weather the storm of a recession with your marketing investments in this eBook.

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  • 4 Ways to Improve Your Customer Performance Measurement

    4 Ways to Improve Your Customer Performance Measurement

    Learn how to improve your customer performance measurement into the future in this eBook.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top challenges facing businesses as they strive to become more data-driven in this eBook.

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  • Apple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy

    Apple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy

    Learn how you can start adjusting to Apple's recent Safari updates that block third-party cookies in this blog post.

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  • TagDebugger: The Gateway to Real Tag Governance

    TagDebugger: The Gateway to Real Tag Governance

    Learn how TagDebugger can get you on the path to full tag governance in this blog post.

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  • Advance Your Customer Analytics Maturity

    Advance Your Customer Analytics Maturity

    Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report

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  • Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno talks about ObservePoint's recent acquisition of Strala's technologies on his Analytics Neat Podcast. This blog post is a transcription of the podcast segment.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Order vs Chaos: Taming Digital Analytics Complexity With Automation

    Learn how automation can help you handle the ever-increasing complexity of digital analytics tracking in this eBook.

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  • 16 Takeaways from Analytics Leaders in 2020

    16 Takeaways from Analytics Leaders in 2020

    This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.

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  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

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  • Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.

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  • The State of Marketing Attribution in 2019

    The State of Marketing Attribution in 2019

    Learn why people don't trust what their attribution programs tell them, and why that lack of trust has everything to do with the data feeding their models in this whitepaper.

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  • How to Conduct a Google Analytics Audit

    How to Conduct a Google Analytics Audit

    You need to regularly audit Google Analytics to maintain accurate data over time. Learn how to effectively conduct a Google Analytics audit in this blog post.

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  • What Is an Analytics Implementation?

    What Is an Analytics Implementation?

    To take your business to the next level you need an analytics implementation. In this blog post you'll learn about what an analytics implementation is and why you need one.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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  • Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Optimizing mobile experiences is more important than ever. Learn how to optimize your customer experiences with mobile app analytics in this blog post.

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