Digital Analytics

  • The Evolution of Marketing Attribution is Experience Performance Measurement

    The Evolution of Marketing Attribution is Experience Performance Measurement

    Learn how you can expand your approach to attribution by focusing on the end-to-end customer journey.

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  • Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Overcome the 8 Most Frustrating Campaign Tracking Limitations

    Learn how a touchpoint management solution can help you navigate the most frustrating limitations of campaign tracking.

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  • Apple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy

    Apple Updates Safari to Block All Third-party Cookies: Here's Where to Start Revamping Your Cookie Strategy

    Learn how you can start adjusting to Apple's recent Safari updates that block third-party cookies in this blog post.

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  • TagDebugger: The Gateway to Real Tag Governance

    TagDebugger: The Gateway to Real Tag Governance

    Learn how TagDebugger can get you on the path to full tag governance in this blog post.

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  • Advance Your Customer Analytics Maturity

    Advance Your Customer Analytics Maturity

    Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report

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  • Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno's Analytics Neat Podcast: ObservePoint + Strala

    Bill Bruno talks about ObservePoint's recent acquisition of Strala's technologies on his Analytics Neat Podcast. This blog post is a transcription of the podcast segment.

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  • 2020 Digital Analytics and Governance Report

    2020 Digital Analytics and Governance Report

    Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.

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  • 16 Takeaways from Analytics Leaders in 2020

    16 Takeaways from Analytics Leaders in 2020

    This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.

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  • The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    The Future of Mobile Marketing: 23 Experts on Apps, Analytics, UX, and More

    Learn what 23 industry experts had to say about the current world of mobile and app analytics in this blog post.

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  • Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Testing Is Trusting: How to Apply Test Automation to Analytics Data

    Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.

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  • Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Global IT Solutions Company Uses Test Automation to Optimize Their Website

    Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.

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  • How to Conduct a Google Analytics Audit

    How to Conduct a Google Analytics Audit

    You need to regularly audit Google Analytics to maintain accurate data over time. Learn how to effectively conduct a Google Analytics audit in this blog post.

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  • What Is a Web Analytics Implementation?

    What Is a Web Analytics Implementation?

    To take your business to the next level you need a web analytics implementation. In this blog post you'll learn about what it is and why you need one.

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  • Finning Automates QA for Efficient and Secure Technology Deployment

    Finning Automates QA for Efficient and Secure Technology Deployment

    Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.

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  • Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Top 3 Challenges of Data Governance & Performance Measurement in 2020

    Learn how to overcome the top 3 challenges of data governance and performance measurement in this blog post.

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  • Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Mobile Is the New Black: An Analyst’s Guide to Capturing Actionable User Activity over the Life Cycle of Your Mobile App

    Optimizing mobile experiences is more important than ever. Learn how to optimize your customer experiences with mobile app analytics in this blog post.

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  • 4 Ways to Align Marketing and IT Analytics Implementation Workflows

    4 Ways to Align Marketing and IT Analytics Implementation Workflows

    Learn the 4 ways to align your marketing and IT analytics teams in this blog post.

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  • Migrating from Adobe DTM to Adobe Launch [Infographic]

    Migrating from Adobe DTM to Adobe Launch [Infographic]

    The sunset date for Adobe DTM is rapidly approaching. Learn how you can effectively make the switch to Adobe Launch in this infographic

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  • Addressing the ICO's Cookie Restrictions for Digital Analytics

    Addressing the ICO's Cookie Restrictions for Digital Analytics

    Learn what you need to know about the ICO's new cookie guidance in this blog post.

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  • Why Data Visualization Tools Aren’t Enough

    Why Data Visualization Tools Aren’t Enough

    Learn why maintaining a focus on data visualization instead of data quality is limiting your insights for marketing attribution in this blog post.

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