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Tip Jar: Using the ObservePoint API Part 2
Wish you could consolidate your ObservePoint findings into your company-wide BI tool? Well, you can! Learn how to use the ObservePoint API.
How Retailers Can Use ObservePoint for an Ultra Successful Q4
See how ObservePoint can help you make sure your websites are ready to track the increased ad spend and handle the uptick in traffic and conversions.
Website Cookies: Where They’re From and Where They’re Going
Did you know the average company has 17.75 cookies on their homepage and 45.5% of those are 3rd party? Learn more from our 2023 Web Governance Report.
How to Test Consent Preferences with ObservePoint
You can't set and forget a CMP. We'll tell you why and explain how we can help you test consent preferences easily.
How to Work on Privacy with Other Departments
A fun cheat sheet to get you on the path to collaboration on privacy compliance.
2023 Web Governance Report Highlights
Get a teaser of our 2023 Web Governance Report with this infographic. For more data goodness, follow the link to the full report at the end.
2023 Web Governance Report
We scanned the pages, tags, and cookies of over 11,000 homepages for our annual Web Governance report. See how you stack up!
Tip Jar: Using the ObservePoint API
Wish you could consolidate your ObservePoint findings into your company-wide BI tool? Well, you can! Learn how to use the ObservePoint API.
What is Privacy Compliance?
Privacy compliance. Are you snoring already? Or is it a groan because it’s been on your plate for ages? Whether you’re in marketing, analytics, or data protection, any team member that works with or on a company’s website needs to prioritize privacy compliance. What Even Is Privacy Compliance? Website privacy compliance refers to the…
2023 Web Governance Report
Did you know the average company has 17.75 cookies on their homepage and 45.5% of those are 3rd party? Learn more from our 2023 Web Governance Report.
How to Find the Origin of Your Website Cookies
Most data privacy laws hold website owners accountable for what technologies are used on their site, what data is being collected, and how each technology got there. We are thrilled to announce the latest patent-pending feature available now to all ObservePoint users: Cookie Initiators & Origin Stories.
Tip Jar: Cookie Initiators & Origin Stories
Do you know where your cookies originate? What triggers them to appear on your pages and how?
How to Stack Your MarTech and Govern it Too
Have you ever wondered what considerations go into recommending a technology stack or why you'd choose Google Analytics over Adobe Analytics?
How to Migrate to GA4 with ObservePoint
In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.
Tip Jar: Alerts & Rules
Interested in learning the differences between Alerts & Rules? Want to know the best tips and tricks on how to leverage these tools?
Takeaways from Adobe Summit & IAPP GPS 2023
In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.
Lessons From Migrating to GA4
Have you encountered issues while migrating to GA4? Such as storage limits, extra costs, or GDPR concerns? Learn how some clients decode and understand their data to achieve strategic objectives.
Tip Jar: Sharing is Caring
Learn how to share your condensed reports with others in your organization.
GPC Update to ObservePoint’s Full Suite of Privacy Features
In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.
Cookie Cheat Sheet
In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.
Cookie Governance Highlights
In our most recent DataChat Live, we covered ”Cookie Governance from A to Z” with ObservePoint CTO, Dave Smith. Below are the highlights from that discussion.
Tip Jar: Testing Privacy Compliance
Learn why privacy compliance matters more than ever, how to test find and test cookie preferences in the browser and ObservePoint.
Cookie Governance From A to Z
Everything you need to know about cookies. What are they, how do they work, are they going away, what do you have to worry about in terms of privacy, and much more.
Alerts
Alerts allow you to set up thresholds on any metric and have ObservePoint nudge you when you really need to pay attention.
Alerts Expansion Update
Alerts are a platform enhancement that allows you to spend less time inside your Audits by setting up thresholds on any metric and having ObservePoint nudge you when you really need to pay attention.
New Privacy Regulation Updates for January 2023
On January 1, 2023, California updated their privacy regulations with CPRA, and Virginia's privacy law, VCDPA, came into effect.
Bridging Internal Website Privacy Gaps
This tip sheet helps legal and compliance departments effectively communicate with marketing and analytics departments to collaborate, strategize, and execute on website privacy compliance.
IAPP Webinar: Shining a Light on Dark Patterns
Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.
Fortifying Your Marketing Measurement for the Holidays
Learn how to get your analytics and campaigns ready and running as efficiently as possible for your data-heavy marketing campaigns.
ObservePoint Use Case Library
Discover 21 tips to improve your Adobe Analytics implementation and analytics data. Download your free copy.
Web Governance for Ecommerce Excellence
Digital marketing and analytics leaders discuss data governance, validation, and decision-making.
Website Privacy (6/6): Are requests coming from unauthorized countries, regions, or domains?
If you’ve followed along with our privacy validation series, you know that we’ve discussed auditing privacy policy link presence, “do not sell/share” link coverage, cookie consent banner tag presence, whether or not the consent management platform (CMP) is respecting user preferences, and where new or unapproved cookies are showing up on your site. The final question we address in this series is, “Are there network…
Website Privacy Validation (5/6): Where are new and/or unapproved cookies and technologies showing up on my website?
If you’ve followed along with our privacy validation series, you know that we’ve discussed auditing privacy policy link presence, “do not sell/share” link coverage, cookie consent banner tag presence, and whether or not the consent management platform (CMP) is respecting user preferences. The next thing you should ask is, “Where are new and/or unapproved cookies and tags showing up on my website?” Essentially,…
Website Privacy Validation (4/6): Does my CMP effectively respect all possible consent profiles?
If you’ve followed along with our privacy validation series, you know that we’ve checked for the presence of the privacy policy, the “do not sell/share” link, and the cookie consent banner tag. The next thing you should ask is, “Does my consent management platform (CMP) effectively block/allow specific cookies and tags based on user-specified consent preferences.” Essentially, you…
6 Website Privacy Questions You Should be Asking
Learn the 6 questions you should be asking when it comes to your website privacy. Become a web privacy master.
Website Privacy Validation (3/6): Is my cookie consent banner tag present on all pages?
Now that we’ve checked the privacy policy, and the do not sell/share link, the next issue we’re addressing in our continuing privacy validation series is the presence of the cookie consent banner. This is the banner that allows visitors to your website to opt into or out of the types of cookie categories they prefer.…
Website Privacy Validation (2/6): Is my “Do Not Sell/Share” link present on all pages?
The California Consumer Privacy Act (CCPA) requires that consumers can opt-out of having their personal information sold or shared by businesses that collect it on their websites. That means that if your site can be visited by California residents, then it is a best practice to have a “Do Not Sell/Share” link accessible from every…
Website Privacy Validation (1/6): Is my Privacy Policy link present on all pages?
The one thing every website in the world should have in place is a privacy policy. But this simplest of privacy requirements can be hard to get right, especially if you have a large, complex website. This is because the privacy policy needs to be accessible from any possible entry point into your site. However,…
2018 Digital Analytics & Data Governance Report
See the latest trends in digital analytics and data governance in 2018.
![How to Conduct an Adobe Analytics Audit [21 Point Checklist]](https://resources.observepoint.com/wp-content/uploads/How-to-Conduct-an-Adobe-Analytics-Audit-21-Point-Checklist-300x169.jpeg)
How to Conduct an Adobe Analytics Audit [21 Point Checklist]
Discover 21 tips to improve your Adobe Analytics implementation and analytics data. Download your free copy.
9 Point Website Privacy Audit
This 9-point website privacy audit will help you monitor and test your consent management platform or other privacy technologies to ensure you're staying compliant with regional data privacy laws.
What Is a Website Audit? It’s for More than SEO
Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.
Tag Auditing Tools: What They Are and Why You Need One
Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.
The Migration Process from Adobe DTM to Adobe Launch
Adobe has officially sunseted their original, long-lived tag management system, Adobe Dynamic Tag Management. Many Adobe customers will opt to use Adobe’s new TMS, Launch by Adobe, and thus will face the potentially challenging migration from one solution to the other. ObservePoint wants to help you ignite the boosters and prepare for launch. Why…
ObservePoint Solution Demo (2 Minutes)
See an overview of ObservePoint's Digital Governance solution in action.
Privacy Compliance Solution Demo (3 Minutes)
Privacy Compliance from ObservePoint helps you keep your customer data safe.
What Are Piggybacking Tags and What Threats Do They Pose?
Piggybacking tags are enough to keep the compliance officer or attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.
Best Practices for Building & Maintaining a Digital Governance System
Special guest Jenn Kunz, Consultant at 33 Sticks, joins the conversation on how to build and maintain a digital governance system.
Page Details Use Cases
When you drive traffic from your site to those of your partners or affiliates, ensure that it's being tracked correctly and the user experience is good with ObservePoint's Page Details report.
The Elusive Data Layer: What Is It and Why Do I Need One?
Pull the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
GDPR Compliance: Tactical Steps for Companies to Prepare
This article discusses how companies can achieve GDPR compliance through five tactical steps to update your data governance practices.
CMP: Adoption & Market Share Analysis
Cameron Cowan, Sr. Director of Product Strategy, and Mike Fong, Sr. Manager of Product GTM, discuss the adoption, implementation completeness, and functionality of CMPs and more trending topics.
Consent Management Platforms: Adoption & Market Share Analysis
We wanted to know how mature organizations are in Consent Management Platform adoption, which CMPs have the bulk of the market share, and what the differences are between the US and the EU.
Transatlantic Data Privacy
Guest speaker Jeff Wheeler, Head of Product, Didomi, joins the discussion on transatlantic data privacy regulations.
Why You Need ObservePoint
Understand the problems facing digital governance and see how ObservePoint enables you to make better decisions with better data, increase testing efficiency, and ensure privacy compliance.
Why You Need ObservePoint (EMEA)
Understand the problems facing digital governance and see how ObservePoint enables you to make better decisions with better data, increase testing efficiency, and ensure privacy compliance.
How to Conduct an Adobe Analytics Audit [21 Point Checklist]
Discover 21 tips to improve your Adobe Analytics implementation and analytics data. Download your free copy.
The Digital Governance Framework: Understanding & Implementing a Digital Governance Solution
In The Digital Governance Framework we outline how to test your tech to ensure accurate data collection and insights, audit cookies and tags for compliance, and find customer journey interruptions.
From Customer Experience to Customer Loyalty: Great Digital Experiences Start With Accurate Analytics Data
This eBook outlines 5 steps for building better online experiences, with a focus on ensuring data accuracy.
How to Successfully Migrate Your MarTech in 4 Phases
Learn how to migrate or implement a new tag management system, analytics solution, or other technology in 4 phases.
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Data Protection Compliance [Recap]
This article summarizes a presentation by Clint Eagar and Ted Sfikas, talking about the need to prepare for GDPR and some of the main ways to do so.
The Top Google Analytics Use Cases
Google Analytics is the most readily available web analytics solution on the market. Learn the top Google Analytics use cases for
What GDPR Experts Are Saying About Compliance
This article offers insights from GDPR experts on some of the top threats, opportunities and extra trends to watch out for.
Catch Analytics Errors Before They Happen: Proactive Data Governance
Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.
Your Tagging Plan: From Strategy to Set-up to Scalability in 7 Steps
Learn how to establish and deploy a robust tagging plan across analytics teams and organizations in this blog post.
Dark Pattern Privacy Fines and How to Avoid Them
The GDPR has fined Google and Facebook for dark patterns. See how they affect privacy compliance and what you can do to avoid them.
5 Pillars of a Successful Website Tagging Strategy
Build a robust, dynamic tagging strategy so your data collection efforts are successful.
ObservePoint Complete Solution Overview
Bring insights, automation, and compliance to digital customer experience with ObservePoint's solutions for Web Governance.
Privacy Compliance
Perform automated audits to identify all the tech collecting data on your site and validate compliance to digital standards and government regulations for customer data.
Technology Governance
Ensure your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data validated by Technology Governance.
How to Conduct a Tag Management Audit
Learn how to verify and audit your tag management system either manually or through automation.
How Web Analytics and Tag Management Systems Work Together
Tag Management Systems give you more flexibility and agility to make the most out of your web analytics.
7 Best Practices for Building Your Tag Management Strategy
This article discusses web analytics and data quality best practices that can help in building your unique tag management plan.
The Top 5 Benefits of a Tag Management System
This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.
21 Point Google Analytics Audit [Checklist]
Learn how to conduct a Google Analytics audit and see how the powerful automation of ObservePoint can streamline the process.
How to Check if Chrome 100 is Breaking Your Site
Google Chrome is reaching version 100 in March 2022. The three-digit version number might give some websites trouble.
Journey Support Summary
A summary of whats included in ObservePoint's Journey Support.
Understanding the Data Layer for Adobe Analytics and Marketing Cloud
Get a few tips on how to best use and manage the data layer for an Adobe Analytics implementation.
Why You Should Audit Your Web Tags
This blog post outlines key considerations surrounding broken tags and how to avoid them.
2022 Digital Governance Report
Cameron Cowan, Sr. Director of Product Strategy, and Mike Fong, Sr. Manager of Product GTM, discuss the findings of our 2022 Digital Governance Report.
2022 Digital Governance Report
Find out how companies are responding to virtual adaptations and rapid changes in tracking technology and privacy regulation enforcement in this year's Digital Governance Report.
9 Tag Management Solutions You Should Consider
This article discusses various Tag Management Solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.
Filtering Out Remote Employee Website Traffic in Google Analytics
With the increase in remote employees, a little more effort is required to filter out internal traffic from your analytics.
3 Ways to Check Your Data Layer Is Working
Learn about three different ways to make sure your data layer is working as expected.
How to Test Your Data Layer at Scale
The best way to maintain and monitor your data layer at scale.
How to Conduct a Google Tag Manager Audit
Learn how to audit Google Tag Manager with ObservePoint's automated software in this blog post.
Google Analytics Deemed Illegal in Austria
Google Analytics faces more trouble in Europe. Uncertain times calls for more vigilance around technology geolocation.
How To Check If Google Tag Manager Is Working
With so much of your martech dependent on GTM, it’s critical to make sure that tags are present, triggers are functioning, and variables are accurate.
How to Use ObservePoint’s TagDebugger
This article briefly explains why Tag Debugger from Observe Point is the easiest way to keep an eye on digital analytics. Learn how to get Tag Debugger and start using it today.
How to Debug Google Tag Manager in Chrome
With all of your tags depending on Google Tag Manager, you’ll want to ensure that everything is in place from time to time.
6-Step Web Analytics Audit Checklist
Use this checklist to verify your data collection remains uninterrupted after any website updates or changes.
3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack
This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.
Deciding on Data Layer Design, Structure, and Variable Naming Conventions
This article discusses some of the basics of data layer naming conventions and structure.
Data Layer, Meet Data Layer Validation
This article discusses how to validate your data layer in the ObservePoint platform.
Ford ME Automates QA Efforts to Improve Data Accuracy & User Experiences
See how Ford ME uses ObservePoint to increase data accuracy to 99%, lower page load times on 90% of pages, increase efficiency of analytics implementation, and monitor critical user journeys.
Data Layer Best Practices for an Analytics Implementation
Find out what data layer best practices will help protect the quality and integrity of your data in an analytics implementation.
How to Test Google Tag Manager (3 Techniques)
When you want to test if updates to your Google Tag Manager implementation are working, you can use one of three methods.
The Data Layer: What Is It and Why Do I Need One?
This blog post pulls the data layer out of obscurity and into the light, exposing both the technical components as well as the business value of investing in one.
What Is Tag Validation?
Tag validation takes auditing one step further giving you confidence in your site and data you can trust.
What Is Tag Auditing?
Tag auditing is a step in the right direction towards tag governance, allowing you to verify your web tags are all present and firing as expected.
5 Steps to a Powerhouse Website Tagging Strategy
One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.
What Is a Web Analytics Implementation?
To take your business to the next level you need a web analytics implementation. In this blog post you'll learn about what it is and why you need one.
3 Aspects of Your GTM Installation You Need to Validate
A lot hinges on your GTM implementation. Check these three areas regularly to make sure everything is running smoothly.
What Is ObservePoint? Here’s What You Need to Know
ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question "What is ObservePoint?" as well as others.
Hippies and Data Don’t Mix, Do They?
Episode 5: Special guest, Jason Thompson, joins us to discuss opinions on Google Analytics 4, and Facebook's recent woes and what it means for marketeers across the world.
Migrating to GA4 in Four Phases
Find out what's new and improved in Google Analytics 4 and how to best transition from Universal Analytics.
3 Ways to Debug an Adobe Analytics Implementation
How to debug your Adobe Analytics implementation
Is Your Web Analytics Data Inaccurate?
Prevent inaccurate data and protect the integrity of your web analytics.
3 Tools to Test the Data Integrity of Your Web Analytics
Test and protect the data integrity of your web analytics with one of these three tools.
5 Tips to Bulletproof Your Analytics Implementation
Learn the best practices for creating a bulletproof analytics implementation.
The Top 5 Website Tagging Best Practices
Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.
How to Test Your Web Analytics Is Collecting Accurate Data
How often do you take the time to verify your web analytics is still working? Website changes can break web analytics, so consistent testing is important to preserve functionality.
LGPD, UK Walking Away from GDPR, and Tools for Data Protection
Episode 4: Special Guest, Ingrid Silva Pino, joins the discussion about updates on LGPD, the UK walking away from GDPR, processes and tools for addressing data protection, And more!
What is a Web Tag?
This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.
5 Point Web Analytics Audit
5-Point Web Analytics Checklist of essential items you should audit before, during, and after any website update to ensure you are collecting accurate data.
Transitioning to GA4, Changes in Digital Experience, and How Top Retailers Implement Adobe Analytics
Episode 3: Special guest, Krista Seiden, joins the discussion on New GA 4, Changes in Digital Experience, Industry Updates, & More!
Catch Data Errors Before They Happen
Learn how a data governance process can catch errors before they negatively impact your data
4 Steps to Implement Adobe Analytics in 2021
An Introduction for New Users of Adobe Analytics:
How to Implement an Adobe Analytics Tag
The Server-Side Debate
We give equal time to the benefits of moving server-side as well as the many dependencies and resource questions that still need to be carefully considered in this debate.
Global Retail & Business Banking Firm Implements Data Governance
Find out how one of the world's ten largest banks has automated part of their tag validation process with ObservePoint.
How to Test Your Adobe Analytics Implementation
With the right tools to automate testing your Adobe Analytics implementation, you can get efficiency and accurate data.
Pros & Cons of Server-Side, Privacy Regulation Updates, and The State of Third-Party Cookies
Episode 2: Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more!
Mass Media & Entertainment Conglomerate Enforces Data QA from End to End
Discover how this organization used ObservePoint to more efficiently and effectively enforce their data QA and governance processes from end to end.
![7-Step Adobe Analytics Solution Design Reference [with SDR Template]](https://resources.observepoint.com/wp-content/uploads/7-Step-Adobe-Analytics-Solution-Design-Reference-with-SDR-Template-300x169.webp)
7-Step Adobe Analytics Solution Design Reference [with SDR Template]
This article walks through the steps of how to create an Adobe Analytics Solution Design Reference for a more effective data governance program in your web analytics implementation.
Counting Cookies: The Reliance, the Risk, and the Remedy
Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.
Counting Cookies: The Reliance, the Risk, and the Remedy
How ready is the industry for cookies to crumble? Are you prepared? Find out in this report which studied third-party cookie dependency in the UK, US and Australia.
Building Robust CDPs, Cookie Considerations, and New Adobe SDK
Episode 1: Join the conversation with Jeremy Moran of Quadratic about building robust identities with CDPs, the new Adobe SDK, and more!
How to Check if Google Analytics Is Working on Your Website
Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here's how.
ObservePoint Privacy Compliance – Marketing Analytics Summit 2021
Join Mike Fong, Solutions Engineer, to learn how to protect your customers, their data, and your reputation by ensuring privacy compliance.
Consent Management & ObservePoint
Explore three major joint use cases for Consent Management Platforms and ObservePoint.
3 Common Pain Points Of Privacy Compliance
Find tips on how to meet three common pain points of privacy compliance.
2021 Digital Analytics & Governance Report
Discover how to become more data-driven, align with privacy standards, and improve your campaign management in the 2021 Digital Analytics & Data Governance Report.
ObservePoint Overview
Learn how ObservePoint can help you make more informed business decisions by ensuring your customer analytics data is accurate and secure.
ObservePoint Overview (German)
A quick overview of the complete ObservePoint solution. (German)
ObservePoint Overview (French)
A quick overview of the complete ObservePoint solution. (French)
ObservePoint Overview (EMEA)
Bring insights, automation, and compliance to the chaos of customer experience data with ObservePoint's Data Governance solutions: Technology Governance, Privacy Compliance, and Campaign Performance.
ObservePoint Overview (Spanish)
A quick overview of the entire ObservePoint solution. (Spanish)
The Future of Marketing in a Post-Cookie World – Alex Langshur, Cardinal Path
Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.
Solving GDPR’s Data Subject Requests Big Data Problem – Ed Devine, Fandango & Glen Horsley, RIVN
Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.
Data Governance Provides a 432% ROI – Dean Davison, Forrester
See how Forrester's TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.
A Better Digital World (Introduction)
2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.
Data Governance Tips & Tricks – Jordan Avalos & Pam Frei, Southwest Airlines
Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!
The Four Essential Steps to Transform into an Insights-Driven Business
Discover how to simplify the process of becoming insights-driven in this 4-step model from Forrester
The ROI of ObservePoint: A Forrester Total Economic Impact™ Study
A summary of Forrester's Total Economic Impact Study of ObservePoint; the key results, quantified and unquantified benefits, and how they were calculated.
ObservePoint Whitelist Instructions
A guide walking through how to whitelist ObservePoint traffic in your firewall and in your analytics solution.
Performance Auditing
Monitor and isolate slow-loading scripts and tags that destroy page performance with ObservePoint's Technology Governance.
The Total Economic Impact™ of ObservePoint
This Forrester TEI™ report demonstrates how ObservePoint helps organizations save budget and grow revenue with automated data governance.
Tealium and ObservePoint Integrations Guide
See how ObservePoint works with Tealium to validate a complete migration and deployment of the technology, then enables ongoing testing and validation of implementation and functionality.
The Value of ObservePoint
Understand some of the core problems ObservePoint solves for in the process of data collection and technology governance.
Advance Your Customer Analytics Maturity
Learn how to create a custom roadmap to advanced customer analytics maturity in this Forrester Report
Building vs Buying Your Analytics Testing Solution
Estimate the cost to build an automated auditing and testing solution like ObservePoint, including resources, time, development, maintenance, and opportunity.
2020 Digital Analytics and Governance Report
Becoming a data-driven business is more important than ever. Discover insights that will help you become more data-driven in our 2020 Digital Analytics Industry Report.
16 Takeaways from Analytics Leaders in 2020
This blog post includes some of the key insights gained from analytics professionals at ObservePoint's 2020 Virtual Analytics Summit.
Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Peter O’Neill, Ayima – Identifying and Resolving Transaction Discrepancies
Peter O'Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Learn how to use release validation to identify analytics errors in a staging environment before going live.
Global IT Solutions Company Uses Test Automation to Optimize Their Website
Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.
Don’t Wait To Validate
See how ObservePoint can assist your team through a website redesign or technology migration by auditing and validating your implementations in staging, production, and the live environment.
Testing Is Trusting: How to Apply Test Automation to Analytics Data
Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.
Finning Automates QA for Efficient and Secure Technology Deployment
Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
Authentication Technical Guide
This PDF walks through 6 ways that ObservePoint users can authenticate with ObservePoint to be able to audit secure content.
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O'Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Got Scary Analytics Data? 7 Things You Can Do About It
This article discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
ObservePoint Webhook Integration Service
A summary of the services included with ObservePoint's Webhook Integration.
4 Ways to Align Marketing and IT Analytics Implementation Workflows
Learn the 4 ways to align your marketing and IT analytics teams in this blog post.
Webinar – Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe's new TMS, Launch by Adobe.
Addressing the ICO’s Cookie Restrictions for Digital Analytics
Learn what you need to know about the ICO's new cookie guidance in this blog post.
Better Analytics Data for Better Online Banking with ObservePoint
Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.
Analytics Testing with ObservePoint Is an Ongoing Practice
Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.
Google Tag Manager & ObservePoint: A Data Quality Feedback Loop
See how ObservePoint works with Google Tag Manager to validate a complete migration and deployment of the technology, then enables ongoing auditing and validation of implementation and functionality.
How to Make Better Business Decisions: Analytics Testing Strategies
Learn strategies for maximizing analytics testing efficiency in order to make better decisions for your business.
How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint
Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
Launch by Adobe & ObservePoint: A Data Quality Feedback Loop
See how ObservePoint works with Adobe Launch to validate a complete migration and deployment of the technology, then enables ongoing testing and validation of implementation and functionality.
![How to Conduct a Google Analytics Audit [21 Point Checklist]](https://resources.observepoint.com/wp-content/uploads/How-to-Conduct-a-Google-Analytics-Audit-21-Point-Checklist-300x163.png)
How to Conduct a Google Analytics Audit [21 Point Checklist]
A 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.
What Is Tag Auditing for Analysts?
Learn the promises and pitfalls of analytics tags and how tag auditing helps analysts discover and prevent data collection errors.
Webkit’s ITP 2.2: How it Affects Analytics Tracking and What to Do About It
Learn how Webkit's ITP 2.2 will affect your ability to effectively track unique visitors on your website and what you can do about it.
Your Favourite Story Completes a Successful Analytics Migration for a Luxury Vehicle Manufacturer
YFS uses ObservePoint to complete a successful analytics migration to a new Adobe Analytics implementation.
Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running
This blog post walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.
How Suncorp Made It Easier to Make Better Data-Driven Decisions
In this case study, you will learn how digital banking company Suncorp made better data-driven decisions with ObservePoint
RS Components Tests Their Analytics Data at Every Release with ObservePoint
Learn how RS Components implemented regular release validation on their website to ensure that nothing broke between website or analytics updates.
Come Together (Right Now) To Deliver The Next Best Experience
Learn from this Forrester Report how cross-functional teams can share information to coordinate amazing experiences that meet customer objectives.
Automate Your Analytics Implementation QA
This blog post offers examples of how companies like HPE, NBCUniversal, and Recruit Lifestyle have scaled analytics testing by adopting automated QA processes.
Google Analytics Crash Course: 25 of the Best Tricks and Hacks
Analytics solutions are constantly changing, making it hard to keep up. Learn the 25 most beneficial tricks and hacks for Google Analytics.
Exture Reduces Recruit Lifestyle’s QA Time by More Than 75% (In Japanese)
How Recruit Lifestyle was able to reduce time in QA by more than 75% by implementing an automated QA auditing process.
How Teams Benefit from ObservePoint
With ObservePoint, teams across your organization can deploy and govern analytics and marketing tech with efficiency, confidence, and accuracy.
Onboarding Service Summary
A summary of what's included with ObservePoint's Onboarding services.
2019 Digital Analytics and Governance Report
Learn the identities, responsibilities, and priorities of analytics practitioners going into 2019 with the proprietary report created by ObservePoint.
Exture Reduces Recruit Lifestyle’s QA Time by More Than 75%
How Recruit Lifestyle was able to reduce time spent in QA processes by more than 75% through an automated QA auditing process.
Datalicious Arms Marketing with Better Data
Datalicious uses tag auditing to improve digital analytics data and provide powerful insights.
Tag Governance: Your Best Martech Investment in 2019
Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.
The Data Layer: From Novice to Expert in 2.5 Seconds With Red Bread Lab
Companies that want to move in the fast lane need the right vehicle to get there. That vehicle is the data layer.
How HPE Cleaned Up Their Analytics Across Business Units
Learn how HPE used ObservePoint's WebAssurance to improve their analytics across their business. Fill out the form to receive a free case study.
Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday
This article discusses 10 steps to get your house in order when preparing your analytics for the influx of shopper traffic during the holiday season.
Fortune 500 Firm Validates Critical Page Analytics
Learn how ObservePoint's WebAssurance helped this Fortune 500 firm audit analytics implementation. Fill out this form for a complimentary case study.
5 Key Steps of A Machine Learning Project Lifecycle
Everyone makes machine learning sound so hands-off, but there's some work you need to put in first. Learn 5 steps to prepare your data for machine learning.
7 Cases Where You Can’t Afford to Skip Analytics Testing
Learn how to find a world where insights are trustworthy and tracking technology always works like you expect it to.
3 Reasons Why You Should Do a Website Audit Today
Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity
Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.
ObservePoint Security
A breakdown of what data ObservePoint collects and how it's used.
Pharma Marketing Agency Increases Efficiency 87.5%
Learn how this Pharma marketing agency used ObservePoint's WebAssurance to increase efficiency. To find out more, download the free case study.
The Digital Data Quality PlayBook
The Digital Data Quality Playbook details 10 steps to improving your data quality for accuracy and correctness.
How Analytics and Marketing Tags Break
Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.
Lima Consulting Experiences 300% Faster Accuracy
Learn how Lima Consulting tripled their efficiency by auditing analytics tags with ObservePoint. Fill out the form for a free whitepaper.
Tag Monitoring: Protect Your Website from Broken and Missing Tags
Learn how tag monitoring solutions help you to catch broken and missing tags so you can ensure quality analytics and digital marketing data.
2018 Digital Analytics & Data Governance Report: The Top 7 Insights
Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.
Data Quality and the Digital World: A Web Analytics Demystified White Paper
This report gives ten tips on collecting and acting on reliable, trustworthy data.
How to Check Your Analytics Tags Are Working with a Tag Debugger
This article discusses the best way to check analytics tags using ObservePoint's free, unlimited tag debugging solution: TagDebugger™.
Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)
This article discusses how poor data quality could negatively impact your ability to measure user behavior.
10 Tips for Presenting Data
This article outlines ten tips for presenting data so that stakeholders can understand and make decisions off of data in analytics reports.
What Is a Good Bounce Rate? Quickly Create Internal Benchmarks
This article answers the question "What is a good bounce rate?" and shows how analysts can create internal bounce rate benchmarks in Google Analytics.
Building a Sustainable Analytics Infrastructure for Your Big Data Efforts
This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.
10 Steps to Digital Data Quality Nirvana
This article outlines how to manage data quality, and the ultimate cost of poor data. See the ten perscribed tips to correct data quality problems and prevent them in the future.
Determining the Optimal Size for a Website Audit
This article discusses the importance of using sample audits instead of a site-wide website audit to validate analytics and marketing tags.
Web Analytics: Start with the “Why” Before the “What”
This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.
Lori McNeill, Riptide Analytics – No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners
Lori will be walking through some "hacks" for analysts to increase self-sufficiency in getting the data they need.
Judah Phillips, SmartCurrent – Data Stewardship in Digital Analytics
Learn how to appoint a data steward and create more value with analytics.
Lee Isensee, Search Discovery – Hey Siri, What Are App Analytics?
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Matt Langie, MarketLinc – The Power of Human Engagement in a Digital World
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
Michele Kiss, Analytics Demystified – Pairing Analytics with Qualitative Methods to Understand the WHY
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
Brent Dykes, Domo – Data Storytelling: The Essential Data Science Skill Everyone Needs
Learn why data storytelling works and useful tips to leverage its power.
Data Validation: The Great Seal of Approval
This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.
Website Tags are Bound to Break…
This article illustrates the reality of broken website tags and how to minimize the impact of data quality issues. Learn three tips to help prevent tag issues, and how to benefit from a tag audit.
Data Inflation: A Hidden Danger for Your Analytics Data
This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal...